Browsing by Author "Gbadeyan, Rotimi A."

Now showing 1 - 4 of 4
  • Item
    BUILDING RELATIONSHIP MARKETING THROUGH PARABLE AND STORYTELLING
    (Babcock Journal of Management and Social Sciences, 2013-11) Gbadeyan, Rotimi A.; Adeoti, Johnson Olabode; Ebenezer, A. Alo
    Today most firms have realized the need to retain customers rather than search for the new prospects due to more cost and persuasive effort required to manage them. However, there is high rate of new products failure which indicates the absence of repeat purchase and no brand loyalty for these new products. Stories and parables are effective tools in passing information from one person or organisation to another. They are also needed to build relationship in marketing. The major problem faced by organisations is that this message sometimes may not be clearly and meaningfully communicated and hence, results to ineffective marketing of products and services. The objective of this paper therefore, is to examine how storytelling and parables are employed to build customer’s loyalty for firm’s products. Population sample of 1687 respondents were considered for the study in Ilorin, Kwara State, Nigeria. The respondents voluntarily participated in the survey and are basically consumers of household products. Questionnaire instrument was designed to elicit information from customers about the significance of storytelling as one of the marketing communication strategies used in building Relationship Marketing. G* Power 3.1 Software Package was used to perform data analysis. Findings revealed that personal selling is the most significant medium through which customers build brand loyalty. Also, parables and Storytelling are powerful forms of human communication that marketing executives employ to achieve long time relationship with customers. The paper recommends that marketers should endeavour to tell true story and make it appeal to customers’ senses. It is concluded that, building long time relationship through storytelling and parable will go a long way in determining the organization’s success, in terms of increase profitability and market share. Organisations therefore, need to develop effective means of communicating messages to their prospects and maintain profitable customer in order to achieve overall success and growth.
  • Item
    Effect of Supply Chain Management on Performance in Selected Private Hospitals in Ilorin, Nigeria
    (Faculty of Business and Administration, University of Bucharest, 2007) Gbadeyan, Rotimi A.; Boachie-Mensah, Francis; Osemene, Olubunmi Florence
    There has been increasing Patients' dissatisfaction about health care service delivery in most private hospitals in Nigeria due to the quality of health care services provided to patients. The objective of this paper is to examine the effect of supply chain management on hospital performance in Ilorin, Nigeria. The quantitative research approach and the descriptive study design were adopted for the study. The simple random sampling method was used to select respondents from ten, out of fifty-eight, private hospitals in Ilorin...
  • Item
    An Empirical Analysis of Factors Motivating Students to Study Entrepreneurship
    (Faculty of Management Sciences, Osun State University, 2015) Gbadeyan, Rotimi A.; Adeoti, Johnson O.; Abogunrin, Abiodun P.
    There has been an increase in the rate of unemployment in most developing countries in recent time due to less job openings with attendant geometric increase in the number of graduates being released by the universities and other institutions to the already saturated labor market. This has become a major challenge to policy makers in private and government sector in these countries. Therefore in order to address this phenomenon, students are being encouraged to learn some entrepreneurial skills through exposure to Entrepreneurship courses, while still in the school. This paper’s objective is to examine factors motivating students’ enrolment in entrepreneurial courses in Nigeria Tertiary Institutions. The survey research method was used to collect data from randomly selected 450 graduating students of Faculty of Management Sciences, University of Ilorin. There were 437 questionnaires completed and returned. The analysis of variance (ANOVA) and Pearson correlation statistical techniques were employed to test the hypotheses raised in the study. It was revealed through ANOVA at 99% significant level (with F=100.419, d.f=2) that students’ lack of interest in Entrepreneurship courses has significant effect on the type of job they desire to do after graduation. The paper concluded that the content of the Entrepreneurship courses being offered to the students need to be made to be more practical oriented and applicable to solving unemployment problem. The study recommended that the students training in Entrepreneurship courses should be backed up with industrial attachment for it to have more effect on their choice of trade or vocation after graduation.
  • Item
    An Empirical Analysis of Factors Motivating Students To Study Entrepreneurship Courses in University of Ilorin
    (Uniosun International Journal of Management Sciences, 2015-11) Gbadeyan, Rotimi A.; Adeoti, Johnson Olabode; Abogunrin, A.P.
    There has been an increase in the rate of unemployment in most developing countries in recent time due to less job openings with attendant geometric increase in the number of graduates being released by the Universities and other institutions to the already saturated labour market. This has become a major challenge to policy makers in private and government sector in these countries. Therefore, in order to address this phenomenon, students are being encouraged to learn some entrepreneurial skills through exposure to Entrepreneurship courses, while still in the school. This paper’s objective is to examine factors motivating students’ enrolment in entrepreneurial courses in Nigeria Tertiary Institutions. The Survey research method was used to collect data from randomly selected 450 graduating students of Faculty of Management Sciences, University of Ilorin. There were 437 questionnaires completed and returned. The Analysis of Variance (ANOVA) and Pearson Correlation statistical techniques were employed to test the hypotheses raised in the study. It was revealed through ANOVA at 99% significant level (with F=100.419, d.f= 2) that Students’ lack of interest in Entrepreneurship Courses has significant effect on the type of job they desire to do after graduation. The paper concluded that the content of the Entrepreneurship courses being offered to the students need to be made to be more practical oriented and applicable to solving unemployment problem. The study recommended that the students training in entrepreneurship courses should be backed up with industrial attachment for it to have more effect on their choice of trade or vocation after graduation.