Browsing by Author "Bello, K.A"

Now showing 1 - 12 of 12
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    Adopting Growth Strategy and Organisational Performance
    (A publication of the Department of Business Administration; University of Ilorin, Ilorin, Nigeria, 2021) Jatto, A.A; Bello, K.A; Najeem, M.O; Zubair, O.S
    Given the disturbing rate of unemployment in Nigeria, that had impacted negatively on economic growth of the country. Organisations can only provide decent employment when their operations are effective and they also achieve desired performance. This study thus examines the impact of adopting growth strategies on organisation performance with special reference to item 7 in Ilorin, kwara state. The population of the study consists of customers of Item 7 in six (6) branches in Ilorin out of which three (3) branches were systematically selected for the purpose of this study. The study employs Godden's (2004) infinite sample techniques to arrive at representative sample of 246 and questionnaires were used to collect data from respondents. Out of 246 questionnaires that were administered, 222 questionnaires were returned and used to achieve the study objective. The study formulated two null hypotheses and both were disapproved as the independent variables (market development and product development strategy) statistically predict the dependent variable (organisation performance). Descriptive analysis and graphs were used to present data and hypotheses were tested with regression analysis and MANOVA and the findings show that Market development (55.6%) and product development (48.1%) strategies have significant impact and positive relationship with corporate image and customer’s satisfaction. The study concluded that adopting Market development and product development strategies are vital to Item 7 to increase their performance and the study recommended that FCMG firms should adopt market and product development strategies to improve their organisation performance.
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    Adopting Growth Strategy and Organisational Performance
    (A publication of the Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2021) Jatto, A.A; Bello, K.A; Najeem, M.O; Zubair, O.S
    Given the disturbing rate of unemployment in Nigeria, that had impacted negatively on economic growth of the country. Organisations can only provide decent employment when their operations are effective in order to achieve desired performance. This study thus examined the impact of growth strategies on organisation performance with special reference to item 7 in Ilorin, Kwara State. The population of the study comprised customers of item 7 in Ilorin, Kwara State. Closed-ended questionnaire was used to prompt information from 246 respondents who were selected through purposive sampling techniques using Godden's (2004). The researcher distributed 246 questionnaires, while only 222 questionnaires were returned. Hypotheses were tested using linear regression analysis with the aid of Statistical Packages for Social Sciences (SPSS). Findings of the study revealed that Market development (55.6%) and product development (48.1%) strategies have significant impact and positive relationship with corporate image and customer’s satisfaction. The study concluded that adopting Market development and product development strategies are vital to improve the performance of Item 7. The study recommended that fast moving consumer goods (FMCG) firms should adopt market and product development strategies to improve their performance.
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    Effect of radio jingles on the patronage of anti-malaria drugs by rural dwellers in Kwara State
    (A publication of the Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2019) Bello, K.A; Jatto, A.A
    Given the government control on drug manufacturing and advertisement in Nigeria, Capital Media has been the only body allowed to undertake advertisement of drugs on behalf of the manufactures. Incidentally, among the available means of advertisement, jingles, drumming and radio jingles are the most common in the rural areas especially on malaria and other diseases. However, because of the belief in traditional and local herbs and adamant nature of the majority of rural dwellers to accept changes, less attention is put to advertisement even with availability of radio. Therefore, the objective of the study was to determine the effect of radio jingles on the patronage of anti-malaria drugs in Kwara State. The study employed survey design. The population of the study comprised of selected rural dwellers in the sixteen local government area of Kwara State. Purposive sampling technique was employed because of easy accessibility to respondents and a sample size of 400 respondents was selected for the study using Yamane mode. The sample was proportionally distributed based on the population size of each local government area using Kumar model. Data were collected through a structured questionnaire. Factor analysis was used to condense the key variables while multiple regression analysis was used for the analysis of data obtained with 0.05 significant level. The finding of the study was that simple and catchy jingles, funny jingles and jingles in local dialects have significant impact on the patronage of anti-malaria drugs by rural dwellers in Kwara State. The study concluded that radio jingles have significant effect on the patronage of anti-malaria drugs by rural dwellers in Kwara State. The study recommended that companies producing anti-malaria drugs should invest more in audio jingles to further influence rural dwellers’’ interest in patronizing anti-malaria drugs.
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    Effect of radio jingles on the patronage of anti-malaria drugs by rural dwellers in Kwara State
    (A publication of the Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2019) Bello, K.A; Jatto, A.A
    Given the government control on drug manufacturing and advertisement in Nigeria, Capital Media has been the only body allowed to undertake advertisement of drugs on behalf ono the manufacturers. Incidentally, among the available means of advertisement, jingles, drumming and radio jingles are the most common in the areas especially on malaria and other diseases. However, becuase of the belief in traditional and local herbs and admant nature of the majority of rural dwellers to accept changes, less attention is put to advertisement even with availability of radio. Therefore, the objective of the study was to determine the of effect radio jingles on the patronage of anti-malaria drugs in Kwara State. The study employed survey design. The population of the study comprised of selected rural dwellers in the sixteen local government areas of Kwara State. Purposive sampling technique was employed because of easy accessibility to respondents and a sample size of 400 respondents was selected for the study using Yamane model. The sample was proportionally distributed based on the population size of each local government area using Kumar model. Data were collected through a structured questionnaire. Factor analysis was used to condense the key variables while multiple regression analysis was used for the analysis of data obtained with 0.05 significant level. The finding of the study was that simple and catchy jingles, funny jingles and jingles in local dialects have significant impact on the patronage of anti-malaria drugs by rural dwellers in Kwara States. The study concluded that radio jingles have significant effect on the patronage of anti-malaria drugs by rural dwellers in Kwara State. The study recommended that companies producing anti-malaria drugs should invest more in audio jingles to further influence rural dwellers' interest in patronizing anti-malaria drugs.
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    Effect of Salesforce Size on the Performance of Selected Listed Manufacturing Firms in South Western Nigeria
    (Faculty of Management of Management Sciences, University of Maiduguri, Borno State, Nigeria, 2015) Mustapha, Y.I; Bello, K.A; Ahmed, A.G
    The intense competition in the fast-moving consumer goods (FMCG) subsector of the Nigeria food and beverage industry in recent years has made business firms tie their performance to the quality and appropriate size of salesforce. Hiring and maintaining the right salesforce is one of the most challenging activities in salesforce management because the business firm needs to strive to have the right size or number of salesforce required to achieve its stated objectives. The objective of this study is to determine the effect of the sales force on firms' performance using listed manufacturing firms in food and beverage sector operating in the southwestern part of Nigeria as a case study. The study used a combination of simple random and purposive sampling techniques to select three manufacturing firms out of fourteen firms that were listed in the food and beverage sector of the Nigerian Stock Exchange. The study essentially sourced its data from secondary sources such as relevant and related literature to provide conceptual and theoretical background for the subject matter and the Nigerian Stock Exchange Factbook which provides data on annual reports of the selected firms for ten years. Linear regression was employed as an analytical technique. The findings of the study indicated that, there is a statistically significant relationship between the salesforce size and firms' performance and that salesforce size had a significant effect on firms' performance. On the bases of this, it was recommended that management of manufacturing firms in the food and beverage industry should strategically manage the relationship that exists between salesforce size and firms' performance to ensure the attainment of their firms' stated profit objectives.
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    Effect of service quality on customer patronage in the Nigerian hotel industry
    (Journal of business & value creation, 2017) Imouokhome, E.O; Bello, K.A; Abdulraheem, M
    In this dynamic world market environment in addition to cut-throat competition, service quality has become imperative in order to be able to satisfy and retain customers. This study therefore, investigated the effect of service quality on customer patronage in the Nigerian hotel industry, with major focus on selected five-star hotels in Lagos, Nigeria. The objectives of the study were to: i. examine the effect of service quality on customer patronage of the selected hotels; ii. determine the difference between customers’ actual and expected satisfaction. The study adopted the survey design. The population of the study comprised top ten 5-star hotels in Lagos, Nigeria and their respective infinite number of customers. Convenience and random sampling were used in selecting three 5-star hotels and 128 customers from each hotel since they are of the same rating. A structured questionnaire was used to collect data from 384 respondents. Data were analyzed using multiple regression and gap analysis to test the research hypotheses at 0.05 level of significance. The findings of the study were that: i. Service quality has a significant effect on customer patronage in the Nigerian hotel industry with (empathy: = b-0.482, t = -3.495, p < 0.05; responsiveness: = b -0.306, t =-2.913, p<0.05, reliability: 0.283, t=2.443, p<0.05; tangibles: 0.694. t = 4.165, p<0.05 and Assurance 0.021, t=0.144, p<0.05) and (r2= 0.492, p<0.05). ii. There is a significant difference between customers expected satisfaction and the actual satisfaction in the selected hotels. Conclusively, service quality has a significant effect on customer patronage in the Nigerian hotel industry. Based on the findings, it was recommended that the selected hotel should allocate more resources and time to the area of service quality and improve more on their assurance which has no significant effect and also on empathy and responsiveness which are significant but with inverse relationship
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    Impact of Product Branding and Packaging on Consumer Purchase Intention: A Study of PZ Cussons Nigeria, Plc.
    (Bayero Journal of Africa Entrepreneurship Studies, 2023) Jatto, A.A; Bello, K.A; Zubair, O.S
    This research investigates the impact of product branding and packaging on consumer purchase intentions using PZ Cussons Nigeria, PLC as a case study. Employing a survey research design, data was collected from 344 respondents in Ilorin Township, Kwara State, Nigeria with the aid of questionnaire. The study analyzed the effects of brand image, packaging color, and brand awareness on consumer buying behavior, consumer perception, and purchase decisions. Results indicate that brand image significantly influences consumer buying behavior, with brand ambassadors, perceived price, and perceived quality playing pivotal roles. Packaging color has a substantial impact on consumer perception, emphasizing the importance of strategic design. Additionally, effective brand awareness strategies, including advertising and sales promotion, significantly influence purchase decisions. The study concludes with recommendations for enhancing brand image, optimizing packaging design, and continuously adapting brand awareness strategies to positively shape consumer purchase intentions.
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    Impact of Sales Promotion on Revenue Generation of Nigeria Bottling Company, Ilorin Plant
    (Faculty of Management Sciences, Fountain University, Osogbo, Nigeria., 2015) Mustapha, Y.I Ph.D; Bello, K.A; Ahmed, A.G
    The continued rising competition in the fast-moving consumer market (FMCG) of Nigeria is taking its toll on the performance of manufacturing firms in the soft drinking sector. Manufacturing firms in this sector that are desirous of performance are now using sales promotion as a strategy for boosting sales performance. The paper purposefully examines the impact of sales promotion on revenue generation of manufacturing firms using Nigeria Nigerian Bottling Company, Ilorin as a case. The study collected ten years of sales promotion campaign expenditures and sales revenue generation data of the firm under investigation (i.e. from years 2004 to 2013). It is also explores existing relevant literature on sales promotion to provide the necessary conceptual and theoretical background for the subject matter. Ordinary Least Square (OLS) regression analysis was employed as the analytical technique. The finding of the study revealed that sales promotion campaign expenditure had a significant impact on the sales revenue generation of the Nigerian Bottling Company Ilorin Plant. It was recommended that the management of the firm should explore sales promotion campaigns as means of stimulating consumer purchases for the purpose of increasing the firm's sales revenue generation.
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    Impact of sales promotion on revenue generation of Nigerian Bottling Company, Ilorin plant
    (Fountain journal of management and social sciences, 2015) Mustapha, Y.I; Bello, K.A; Olowo, A.G
    The continued rising competition in the fast moving consumer market (FMCG) of Nigeria is taking its toll on the performance of manufacturing firms in the soft drinking sector. Manufacturing firms in this sector that are desirous of performance are now using sales promotion as a strategy for boosting sales performance. The paper purposefully examines the impact of sales promotion on revenue generation of manufacturing firms using Nigerian Bottling company, Ilorin plant as a case study. The study collected ten years sales promotion campaign expenditure and sales revenue generation data of the firm under investigation ( i.e. from years 2004 to 2013). It also explores existing relevant literature on sales promotion to provide necessary conceptual and theoretical background for the subject matter. Ordinary Least Square (OLS) regression analysis was employed as analytical technique. The findingof the study revealed that sales promotion campaigns expenditure had significant impact on sales revenue generation of Nigerian Bottling company Ilorin plant. It was recommended that management of the firm should explore sales promotion campaigns as means of stimulating consumer purchases for the purpose of increasing the firm's sales revenue generation.
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    Product positioning strategies and customer's choice of cosmetics products in Lagos State
    (Ilorin Journal of administration and development, 2019) Olowo, A.A; Bello, K.A; Imouokhome, E.O; Abdulraheem, M
    Manufacturers deal with a number of uncertainties, trending technologies and tendency of peer influences among users of goods and for them to gain competitive advantages and new markets, organizations try to surpass their competitors by positioning their product in the mind of users through quality and pocket friendly product. it is based on afore-mentioned that the study examined the impact of product positioning on the choice of cosmetic products. The intention of this study focuses mainly on the impact of product pricing positioning strategies and quality position strategies on the customer’s choice of cosmetic products. 265 structured questionnaires were administered but only 247 were correctly filled and returned by the respondents. Multiple regression technique was used in analyzing the data with confidence level at 0.05. Result showed that there is moderate positive relationship between price positioning strategies and customer choice of cosmetic product having = 0.684 and p value = 0.000 and quality positioning strategies = 0.73 and p-value = 0.000 which implies that 0.73 increase in quality positioning of cosmetic products will lead to 73% increase in the choice made by customers of cosmetic products in Lagos state, Nigeria. This study therefore concludes that price positioning strategies and quality positioning strategies have moderate positive impact on the customer choice of cosmetic products and the study recommended that manufacturers of cosmetic should be proactive and strategic in handling these key elements to build long lasting relationship with their customers.
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    Relationship marketing
    (Journal of sustainable development in Africa, 2020) Imouokhome, E.O; Adegbola, E.A; Abdulraheem, M; Bello, K.A
    The study examines the impact of relationship marketing as a sustainable tool for enhancing customer satisfaction, using customers of GTBank PLC branches in Ilorin, Nigeria as the study area. The population of the study comprises the customers of GTBank in Ilorin. The study employed the use of primary data through a self-administered questionnaire. The results of the hypotheses tested reveals that commitment in relationship marketing have significant effect on customer satisfaction (β = 0.511, t = 7.753, p – 0.024). It also revealed a significant effect of trust in relationship marketing on customer loyalty (β = 0.548, t = 2.079, p – 0.012). This connotes that a better relationship with customers in the banking industry will yield positive result on customer satisfaction and loyalty, vice versa. It can therefore be concluded that relationship marketing has significant impact on customer satisfaction.
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    Rentention Strategy and Customer Loyalty: An Analysis of the Selected 2nd Generation Banks, Ilorin, Nigeria.
    (Ilorin Journal of Administration and Development., 2023) Olowo, A.A; Jimoh, A.T; Jatto, A.A; Bello, K.A
    This study examined the effect of retention strategies on customer satisfaction as evidenced by the selected 2nd generation banks within the Ilorin metropolis. Two research objectives were raised to guide the conduct of this study; (i) identify how the retention strategy (customer relationship management) adopted by the selected 2nd generation banks enhances customer satisfaction, and (ii) investigate the effect of the retention strategy (service quality delivery) on customer satisfaction of the selected 2nd generation banks. The study utilized a descriptive research design and collected data through a cross-sectional survey method. Three hundred and seventy-nine (379) validated questionnaires were distributed to the respondents, but only three hundred and sixty-three (363) were found usable, sorted, edited, and coded for the analysis. Findings revealed that customer relationship management and service quality delivery have a significant effect on customer loyalty with R2 =85.6 and 83.2 respectively. The study recommended that businesses should treat customer loyalty as a priority and not an option. Also, adequate funding must be provided to achieve the customer retention program