Browsing by Author "Bello, Asola Kamal"

Now showing 1 - 4 of 4
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    Effect Of Marketing Communication Mix on Eligible Voters during poltical Campaigns in Ilorin Metropolis
    (Department Of Public Administration, Faculty of Management Sciences, University Of Ilorin, Nigeria, 2018-06) Abdulraheem, Mulikat; Imouokhome, Ebun Omoniyi,; Bello, Asola Kamal
    Individuals aspiring for political positions must create a considerable level of awareness for eligible voters to vote for them. Marketing communication mix is a tool for creating awareness; this study therefore examined the effect of this marketing communication mix on voters during political campaigns in Ilorin Metropolis. The descriptive survey design was adopted for the study and the population for the study comprised of eligible voters from the three local government areas in Ilorin - Ilorin West, Ilorin East and Ilorin South. A sample of 369 respondents was taken out of which 282 respondents filled and returned the questionnaire. One research hypothesis was formulated for this study. Self- structured questionnaire designed in line with five point Likert format was used as instrument for data collection. The null hypothesis formulated was tested using multiple regression statistics at 0.05 alpha level. The findings revealed that marketing communication mix had significant effect on eligible voters during political campaigns; therefore, the alternative hypothesis was accepted. It was concluded that marketing communication mix is a tool that could be used by political aspirants. The study recommended that political aspirants should invest more on marketing mix during campaigns to achieve their set goals.
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    Effect of sales force size on the performance of selected listed manufacturing firms in South-western, Nigeria
    (Faculty of Management and Social Sciences University of Maiduguri, Maiduguri, 2015-09) Mustapha, Yusuf Ismaila; Bello, Asola Kamal; Ahmed, Abiodun Ganiyu
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    Effect Of Strategic Marketing Planning Implementation On Performance Of Nigerian Hotel Industry
    (Department Of Marketing, Faculty Of Management Sciences University Of Port Harcourt, River State, Nigeria, 2016-06) Imouokhone,Ebun Omoniyi,; AbdulRaheem, Mulikat; Bello, Asola Kamal
    Internal and external uncertainty of business performance as a result of emerging opportunities and threats in the business environment because of lack of direction and purpose is greatly increasing. Many organizutions spend most of their time sealizing and reacting to unexpected changes and problems instead of anticipating and preparing for these changes through a proper Strategic Marketing Planning implementation. The study investigated the effect of strategic marketing planning implementation on performance of selected 5-star hotels in Lagos, Nigerian. Sixty respondents were purposively selected among the employee of the selected hotels, and 60 questionnaires were administered to them while 55 of the questionnaire were correctly filled and returned which is relevant for the study. The data collected were analyzed through regression analysis and the result of the study shows that strategic marketing planning implementation has a significant effect on performance with ( F = 30.274 , p < 0.05 f-table valus of 4.0012), and beta = 0.603 = 5.502, p < 0.05% / r_{2} = 0.364 , p < 0.05 . Conclusively, strategic marketing planning Implementation has a significant ejject on the performance of Nigerian hotel industry. The study therefore recommended that hotels should allocate more resources and time to implementation of strategy since it leads to a better performance for them and leadership of the organization should always evaluate their leadership activities in the area of implementation and monitoring to enjoy the full benefit of strategic marketing planning implementation.
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    Impact of sales promotion on revenue generation of Nigerian bottling company, Ilorin Plant.
    (College of Management and Social Sciences, Fountain University, Osogbo, 2015) Mustapha, Yusuf Ismaila; Bello, Asola Kamal; Ahmed, Abiodun Ganiyu