Browsing by Author "Balogun, E. O."

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    Effect of Packaging on Consumers' Decision in Nigeria Food and Beverage Industry
    (Faculty of Management Sciences, Usmanu Danfodiyo University, Sokoto, Nigeria., 2023) Olawale, Y. A.; Salman, A.; Ojo, E. O.; Balogun, E. O.
    The main objective of this study is to examine packaging and consumers' decision using Bigi product consumers in University of Ilorin, Ilorin, Kwara state as a case study. The specific objectives of the study were to; (i) examine the impact of package label on product quality; and (ii) examine the impact of package design on customer patronage. The research adopted descriptive survey research design while the sampling technique adopted is simple random sampling techniques and the population of the study is 3775. A total number of three hundred and sixty-two (362) copies of questionnaires were distributed which represents the sample size and was arrived at using Taro Yamane (1967) formula and three hundred and thirteen copies of the questionnaires were filled correctly and returned and used for the analysis of this study. The responses to the questionnaires were analyzed using SPSS and hypotheses were tested using multiple linear regression at 0.05 significance level. The result of the findings revealed that package label have significant impact on product quality with r²= 0.790, and p= 0.005, 0.000 and 0.043; and package design has significant influence on customer patronage with r²= 0.796, and p = 0.000, 0.045, and 0.000. The study therefore concluded that packaging has positive effect on consumer's choice. The study recommends food and beverage industry should ensure that they improve on their product label by ensuring that it includes the certification of the product, the composition of the product as well as valid information about the product so as to enhance the quality of the product