Browsing by Author "Bakare, A.H"

Now showing 1 - 2 of 2
  • Item
    Pricing Strategies and Consumer Buying Patterns in a Digital Economy Among Residents of Government Residential Areas, Ilorin
    (Department of Business Administration, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2020) OLOWO, A.A; Prof. Aremu, M.A; Jatto, A.A; Bakare, A.H
    The important of information technology cannot be over-emphasis especially now that customers’ movement to the normal market is restricted and they must find all means to satisfy their needs. It is on this premise, that the study examined the impact of pricing strategies on the customer’s buying pattern during the digital economy. Three hundred and ninety (390) structure questionnaires were designed but only three hundred and seventy-five (375) were filled appropriately and returned. Simple random sampling was adopted in selecting the sample and a structured questionnaire was designed and administered among the respondents. The analysis reveals p-value < 0.05, the null hypothesis was rejected and the alternative hypothesis was accepted for the two tentative statements tested. The finding shows there is a positive relationship between mobile pricing strategies and dynamic pricing strategies. It was concluded that it is pertinent for contemporary marketers/producers to take defensive measures in addressing the issue of pricing during the digital economy. Infrastructural development, 24/7 online customer service, and holistic online ads were among the recommendation
  • Item
    Pricing strategies and consumer buying patterns in a digital economy among residents of government residential areas, Ilorin
    (A publication of the Department of Business Administration; University of Ilorin, Ilorin, Nigeria, 2020) Olowo, A.A; Aremu, M.A; Jatto, A.A; Bakare, A.H
    The important of information technology cannot be over-emhasis especially now that customer's movement to the normal market is restricted and they must find all means to satisfy their needs. It is on this premise, that the study examined the impact of pricing strategies on customer's buying pattern during digital economy. Three hundred and ninety (390) structure questionaire were designed and distributed but only three hundred and seventy five (375) was filled appropriately and returned. Simple random sampling techniques used in selecting the respondents and Cochran formula for the sample size. Multiple regression analysis used and result shows p-value < 0.05, the null hypothesis was rejected and the alternative hypothesis accepted for the two tentative statements tested. The finding reveals there is positive relationship between mobile pricing strategies and dynamic pricing strategies among consumers. The study concluded and recommended that it is pertinent for the contemporary marketers/producers to take defensive measure in addressing issue of pricing as strategic during digital economy, 24/7 online customer service, and comprehensive information about product and the company.