Browsing by Author "Aremu, M.A"
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Item Marketing Communication Mix as a Means of Enhancing HIV/AIDS Education in Nigeria(Journal of Administration., 2002) Saka, M. J; Aremu, M.AItem Pricing strategies and consumer buying patterns in a digital economy among residents of government residential areas, Ilorin(A publication of the Department of Business Administration; University of Ilorin, Ilorin, Nigeria, 2020) Olowo, A.A; Aremu, M.A; Jatto, A.A; Bakare, A.HThe important of information technology cannot be over-emhasis especially now that customer's movement to the normal market is restricted and they must find all means to satisfy their needs. It is on this premise, that the study examined the impact of pricing strategies on customer's buying pattern during digital economy. Three hundred and ninety (390) structure questionaire were designed and distributed but only three hundred and seventy five (375) was filled appropriately and returned. Simple random sampling techniques used in selecting the respondents and Cochran formula for the sample size. Multiple regression analysis used and result shows p-value < 0.05, the null hypothesis was rejected and the alternative hypothesis accepted for the two tentative statements tested. The finding reveals there is positive relationship between mobile pricing strategies and dynamic pricing strategies among consumers. The study concluded and recommended that it is pertinent for the contemporary marketers/producers to take defensive measure in addressing issue of pricing as strategic during digital economy, 24/7 online customer service, and comprehensive information about product and the company.Item A Study on Sources of Health Financing in Nigeria: Implications for Health care Marketers and Planners(Journal of Economics and Business Research, A Publication of University of Arad, Arad, Romania., 2016) Adeoti, J.O; Aremu, M.A; Gbadeyan, R.AThere have been increasing difficulties in providing qualitative health care services to the public in Nigeria. The development has called for the need to examine ways through which government and other stakeholders resolve these crises in the health sector. The objective of this paper is to examine the level of Government spending to total Health expenditures in Nigeria. This study basically employs secondary data for analysis. The secondary data are provided from the World Bank Development indicators and Internet. The data was analyzed using he Pearson Correlation Coefficient Statistical technique. The result revealed a strong positive Correlation (r = 0.634) between Government Health Spending and Total Health Spending. This indicates that Government Health spending constitutes a significant proportion of the Total Health Expenditures in Nigeria; despite complains about inadequate Health financing. In conclusion, the Nigerian Health sector would become more vibrant, if the Government and the Private sector are ready to give the necessary commitments required to achieve the laudable objective of qualitative health for all. The study recommends for more Government Health funding towards tackling the prevalence of some chronic diseases such as HIV, Asthma, Tuberculosis, Meningitis and Paralysis, etc.Item A Study on Sources of Health Financing in Nigeria: Implications for Health care Marketers and Planners.(Journal of Economics and Business Research, A Publication of University of Arad, Arad, Romania., 2016) Adeoti, J.O; Gbadeyan, R.A; Aremu, M.AThere have been increasing difficulties in providing qualitative health care services to the public in Nigeria. The development has called for the need to examine ways through which government and other stakeholders resolve these crises in the health sector. The objective of this paper is to examine the level of Government spending to total Health expenditures in Nigeria. This study basically employs secondary data for analysis. The secondary data are provided from the World Bank Development indicators and Internet. The data was analyzed using he Pearson Correlation Coefficient Statistical technique. The result revealed a strong positive Correlation (r = 0.634) between Government Health Spending and Total Health Spending. This indicates that Government Health spending constitutes a significant proportion of the Total Health Expenditures in Nigeria; despite complains about inadequate Health financing. In conclusion, the Nigerian Health sector would become more vibrant, if the Government and the Private sector are ready to give the necessary commitments required to achieve the laudable objective of qualitative health for all. The study recommends for more Government Health funding towards tackling the prevalence of some chronic diseases such as HIV, Asthma, Tuberculosis, Meningitis and Paralysis, etc.