Browsing by Author "Akpede, K.S."

Now showing 1 - 4 of 4
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    Application of public relations strategies by Federal Government of Nigeria for COVID-19 containment
    (Glienicke, Germany: Galda Verlag, 2023) Udende Patrick; Akpede, K.S.; Adisa, R.M.; Mustapha, M.L.; Omoloso, A.I.
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    Dormancy of social media sites among Nigerian youths.
    (Albukhary Social Business Journal, 1(1), 86-103, Published by Albukhary International University, Malaysia, 2020) Udende Patrick; Akpede, K.S.; Adisa, R.M.; Ottah, P.
    The purpose of this study is to investigate why youths abandon social media sites. Adopting the Google document as instrument of data collection, the study investigates on why Nigerian youths abandon or render some of their social media sites inactive from 398 youths (18-35 years). The study found that most youths (92.9%), many of whom are on four social media sites, are active on social media platforms which they use regularly. Findings further reveal that that a reason they abandon their SMPs is due to friendliness of new platforms; and they discard a platform by simply anonymising their profile by changing their photographs or by simply leaving their account without necessarily deleting them. The study concludes that use of social media among the youths has come to stay. It recommends among other things that existing social media sites should always upgrade their functionality to enable them to withstand emerging ones with more endearing features
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    Effectiveness of public relations strategies on Clean It Up! campaign at University of Ilorin, Nigeria
    (Journal of Communication Education (JCE), 3(2), 59-72, Published by Malaysian Association of Communication Educators (MACE)., 2023) Udende Patrick; Mustapha Lambe Kayode; Akpede, K.S.; Adisa, R.M.; Abdulbaqi, S.S.
    Given the poor culture of environmental cleanliness among students and staff at the University of Ilorin, Nigeria, the authors led Public Relations undergraduates to embark on an advocacy (Clean it Up!) which was an annual campaign. The objective was to enlighten the University community on the need to ensure environmental cleanliness specifically on waste disposal in line with the seventh Millennium Development Goal with a view to effecting attitudinal and behavioural change of staff and students. Target population was all students and staff of Faculty of Communication and Information Sciences where the public relations students were domiciled. Public relations strategies adopted were radio, social media, printed T-shirts and hand bills and actual cleaning of the faculty. The campaign which involved the entire public relations students at the Department of Mass Communication was mounted on Frank Jefkin’s 6 point public relations process. The one-day campaign lasted between 9:30 am and 3:00pm. After the campaign, six staff and nineteen students, at which saturation was attained, were purposively selected and physically interviewed. Findings show that littering appears to be part of life among some staff and students, and that the campaign creates significant impact on waste disposal culture of staff and students as responses from some informants indicate desire to desist from littering; after the campaign, staff and students show commitment to ensure general environmental cleanliness. Findings further show that not too long after the campaign, some staff and students relapsed to their old habits of littering. The study concludes that advocacy campaigns that hallmark public relations are indispensable activity that impacts on all sectors of human existence. The study recommends among other things, the need for facilitators of the campaign to ensure its continuity; and that subsequent campaigns should be re-strategized by prioritizing negative effect as well as evolving punitive and reward strategies for maximum impact.
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    Social media messages as political communication strategy.
    (Journal of Media, Communication & Languages (JMC&L), 8(1), 19-44, Published by Faculty of Communication Technology, Cross River University of Technology, Calabar, 2021) Udende Patrick; Tsafa, T.N.; Omoloso, A.I.; Akpede, K.S.; Abdulrauf-Salau, A.; Tijani, A.F.
    Abstract The research problem this study set to demystify is that even as vast literature exists on political communication and social media, it is unlikely that analysis of social media posts by the Independent National Electoral Commission has been done. Method of the study was content analysis which nine INEC posts on Facebook and Twitter purposively selected were analysed. Unit of analysis was textual elements that constituted the social media posts. The study revealed that the social media posts were simple, appealing, persuasive and apt with possibility of providing civic education to the Nigerian electorate. The study concluded that social media are indispensable in political communication as they create awareness, enhance election transparency and ultimately, build credibility and integrity of elections. The study recommends, among other things, sustained use of social media with potentials to galvanise the electorate for active political participation and improve integrity of elections in Nigeria.