Browsing by Author "Ajiboye Olubukola Oluyemisi"

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    Social Media Use by Infopreneurs during the COVID-19 Pandemic in Osun State, Nigeria
    (The Department of Library and Information Science, Ambrose Alli University, Ekpoma, Nigeria, 2023-06) Ajiboye Olubukola Oluyemisi
    The study investigated the use of social media marketing strategies among infopreneurs in South-Western Nigeria during the COVID-19 Pandemic. The aim of this study was to investigate the effect of social media marketing strategies on the businesses of infopreneurs during the COVID-19 pandemic. Four research questions guided the study. The study adopted a survey research design and online survey form was used as instrument for data collection. The population of the study comprised all the members of the Nigeria Library Association in the South-western states in Nigeria and convenience sampling was used to sample the infopreneurs. This was largely due to the fact that lockdown banned activities across the states and the only way they could be reached was online. Out of the six professional (Nigeria Library Association (NLA) Whatsapp group chats that the online survey form was distributed to, only 38 forms were found usable. The study showed that there was a marked difference in the impact of social media on the businesses of infopreneurs before and during the COVID-19 pandemic. The study also showed that infopreneurs may not possess adequate knowledge of the dynamics of social media that will assist them in increasing sales in their businesses. The study recommended that infopreneurs should transcend beyond personal development in acquiring knowledge of social media and exploit avenues of training that will equip them with the necessary practical skills to drive and increase sales in their businesses.