Browsing by Author "Ahmed, Ismail Sheikh Yusuf"

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    Social Media Content Preferences and Political Participation among Nigerian Youths
    (2022-04-01) Mande, Ande Mande; Mustapha, Lambe Kayode; Omar, Bahiyah; Mustapha, Maryam Lasisi; Ahmed, Ismail Sheikh Yusuf
    This study examines the influence of social media content preferences on political participation in Nigeria’s relatively nascent democracy. Due to mixed conclusions on the influence of news and entertainment preferences on political participation, we sampled 434 youths aged 18-35 in a Nigerian northern state, to investigate the differential influence of diverse social media content consumption on political participation. Incorporating the moderating and mediating influences of political efficacy and incidental news exposure, findings confirm that news and entertainment preferences are positive, significant predictors of political participation among respondents. While political efficacy moderated the influence of news preference on political participation, incidental news exposure did not mediate the influence of entertainment preference on political participation. We recommend further investigation into the influence of content preferences on political participation among Nigerian youths who constitute considerable members of the nation’s electorate.
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    University Students’ Intention of Smartphone Adoption for Academic Activities: Testing an Extended TAM Model
    (Centre for Academic Social Action, India, 2017-05-28) Ahmed, Ismail Sheikh Yusuf; El-Kasim, Mukthar; Mustapha, Lambe Kayode
    New technology has been credited with the ability to extend human senses. However, adaptation and use of technology has been reported to be intricately mediated by usefulness and ease of use of technology among other contingencies. While Technology Acceptance Model (TAM) has provided the theoretical basis for adaptation and use of technology in a plethora of contexts, little, if any, study has examined the use of ubiquitous smart technological apparatus for academic purpose among the greatest adopters of the technology, university students. The current study examines students’ intention of smartphone adoption from the TAM perspective. Data has been collected from students in two public universities in Malaysia and Nigeria. IBM-SPSS version 20.0 and Structural Equation Modeling (SEM) approach with AMOS were used to analyze and test the hypothesized theoretical model. The results suggested that attitude, social influence and perceived usefulness were positively correlated with the respondents’’ intention towards using smartphones for educational purposes. Moreover, students’ attitudes towards adoption of smartphones were directly predicted by perceived usefulness and directly self-efficacy, which is turn, had direct impact on students’ perceptions of easiness and usefulness. Findings made a considerable contribution to the heuristic value of TAM and facilitated the maximization of smart technologies for educational purposes.