Browsing by Author "Ahmed, Abiodun Ganiyu"

Now showing 1 - 3 of 3
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    Effect of sales force size on the performance of selected listed manufacturing firms in South-western, Nigeria
    (Faculty of Management and Social Sciences University of Maiduguri, Maiduguri, 2015-09) Mustapha, Yusuf Ismaila; Bello, Asola Kamal; Ahmed, Abiodun Ganiyu
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    Impact of sales promotion on revenue generation of Nigerian bottling company, Ilorin Plant.
    (College of Management and Social Sciences, Fountain University, Osogbo, 2015) Mustapha, Yusuf Ismaila; Bello, Asola Kamal; Ahmed, Abiodun Ganiyu
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    Influence of Gender on entrpreneurial Performance: Evidence from Ilorin Metropolis of kwara State
    (Department of marketing, Faculty of Management Sciences, University of Portharcourt, Rivers State, Nigeria, 2016-06) Mustapha, Yusuf Ismail; Yusuf, Mohammed Sanusi; Ahmed, Abiodun Ganiyu
    The performance of small scale entrepreneurs in the recent past has been recognised to be the key to economic growth and development of every nation and this entrepreneurial performance is believed to be gender driven in some societies. this study purposefully examined the effect of gender on the sales performance of small scaleentrepreneurs in Ilorin metropolis of Kwara state. The study used appropriate sample size determination to arrive at 369 respondents. primary data were collected through a multiple choice and Linkert scaled questionnaire that was administered on target respondents, while secondary data were collected through the relevant textbooks, journals and workshop materials. Ordered logistic regression analysis model was used to analyse the subject of discourse. it was discovered through the Pseudo R that gender does not have significant effect on the sales performance of small scale entrepreneurs in Ilorin Metropolis