Browsing by Author "Ahmad, Mohd Khairie"

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    ISSUES AND CONSEQUENCES OF NEWSPAPER FRAMING ON ETHNIC CONFLICT: A QUALITATIVE STUDY OF ETHNIC GROUP LEADERS’ CONFLICT FRAMES
    (Malaysian Journal of CommunicationNational University of Malaysia, 2016) Adisa, Rasaq Muhammed; Mohammed, Rosli; Ahmad, Mohd Khairie
    This paper attempts to explore the waves of media frames on ethnic group leaders’ conflict frames. In general, the effects of what media frame as news on public behaviours to politics have been discussed extensively in scholarly works. However, the extent that newspapers framing stimulate conflict frame (behaviours) in ethnic leaders who rheostat the hearts and minds of ethnic groups, are still underexplored. Specifically, this study seeks to understand the extent that media frames about ethnic issues have become the driving force behind volatile ethnic groups in Nigeria. Therefore, series of in-depth interviews on 26 ethnic group leaders were conducted and data were analyzed thematically using NVIVO 10 software. The study found that the unswerving newspapers framing on ethnic issues, especially on interethnic relations and politics, culminated to inciting, double standard, name calling, all of which stemmed from the ownership interest, are some of the major factors that widen ethnic differences and eventually stimulated ethnic groups into conflict. Based on the lived experiences of the ethnic group leaders, newspapers are culpable in the emergence and escalation of ethnic conflict as a result of these stimulations. This study has significantly contributed to the understanding of potential influence of conflict frames (behaviors) of ethnic group leaders on ethno-political conflict.
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    Knowledge Attitude and Sources of Information among HIV Positive Patients at a Federal Medical Centre in Nigeria
    (Department of Mass Communication, Delta State University, 2015-10) Kadiri, Kehinde Kadijat; Ahmad, Mohd Khairie; Mustaffa, Che Su; Omopupa, Kamal Tunde
    Globally, Nigeria has the second largest prevalence of HIV/AIDS in the world. However, limited studies have focused attention on the knowledge, attitude and sources of information of People Living with HIV/AIDS (PLWHA) in Nigeria. This study explored the depth of knowledge, attitude and sources of information among HIV/AIDS positive patients at Federal Medical Centre, Abeokuta, Nigeria. The in-depth interview among the PLWHA revealed that they have different misconceptions on HIV/AIDS prior to the discovery of their health status. Also, the PLWHA have vague information on HIV/AIDS before testing positive to the infection. Therefore, they considered the information that they received through the medical personnel in the hospital, support groups, HIV seminars and workshops as better channels for up-to-date information on HIV/AIDS. Furthermore, information disseminated through the traditional mass media was regarded as vague and obsolete. Some informants do not use condoms during sexual intercourse with their spouses and lovers because of their inability to disclose their status to their partners for fear of stigmatisation. The study concludes that there is a need for strategically designed HIV/AIDS campaign to meet the sensitive needs of PLWHA. It is expedient for mass media to strategically design HIV/AIDS messages for PLWHA in Nigeria through partnership with medical personnel and support groups.
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    Newspaper Framing of Conflicts: Perceptions of Ethnic Group Leaders on Conflict Behaviours in a Multiethnic Society
    (Malaysian Journal of Media Studies, The Department of Communication and Media, University Malaya, Malaysia, 2015) Adisa, Rasaq Muhammed; Mohammed, Rosli; Ahmad, Mohd Khairie
    Multiple forces contribute to and influence the course of ethnic conflict in developing and multi ethnic societies. In Nigeria, media reporting and ethnic group leaders play very important roles in determining the course and severity of ethnic conflict. However, little research has been done examining both the roles played by ethnic group leaders and newspaper framing in influencing interethnic conflict in Nigeria, despite the growth of conflict studies. Within the community of conflict researchers, little work has been done to understand ethnic group conflict behaviors and media reporting as mutually influencing factors in ethnic conflict. This study aims to address this gap. Through in-depth interviews with 26 ethnic group leaders, this study explores how they view media and leaders’ roles in influencing violent interethnic conflict in Nigeria. Interview data were analyzed thematically using NVivo 8 software. Study findings suggest that ethnic group leaders tend to blame the press, the government and ethnic group attitudes. Specifically, the leaders fault the press for inflammatory reporting, name calling, double standards and for heavy ownership influence and ethnic interest. They hold government, both past and present, responsible for their failure to unify Nigerians. Interviewees agreed that although media reports have influenced their decision and actions at one time or the other, individual impunity among ethnic group leaders is also a serious cause of conflict. political system of this region.
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    Religion and STIs Campaigns: The Perceptions of the Nigerian Youths
    (Universiti Putra Malaysia Press, 2015) Kadiri, Kehinde Kadijat; Ahmad, Mohd Khairie; Mustaffa, Che Su
    Religious constraints on sexuality may have consequences for the transmission of Sexually Transmitted Infections (STIs). Recognising that several religious tenets may have the positive effect of reducing the prevalence of STIs if incorporated into STI preventive campaigns prompted the decision to carry out this research. This study was conducted to understand how religion tenets can be effectively incorporated into STI preventive campaigns in Nigeria. An in-depth interview was conducted with 32 young people from the University of Ilorin, Ilorin, Nigeria. The result of the study showed that religiouslymotivated young people were likely to avoid engaging in sexual practices as a result of their religious tenets. Informants with strong religious faith mentioned that the virtue of temperance assisted them in curtailing their sexual desires thus reducing their chances of exposure to risky sexual behaviour. Most of the informants mentioned that religion was one aspect of culture that could be used to prevent young people from being involved in risky sexual behaviour or pre-marital sex. The obvious implication arising from this position suggested that the inclusion of religion and the virtues they taught in STI campaigns would result in more positive STI behavioural change among young people. The conclusion is that religion as an attribute of culture can be used to discourage a large number of young people from becoming involved in risky sexual behaviour that leads to STIs.
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    Young People’s Perception of HIV/ AIDS Campaign in South-West Nigeria
    (Malaysian Journal of Media Studies, 2015) Kadiri, Kehinde Kadijat; Ahmad, Mohd Khairie; Mustaffa, Che Su
    Since global attention was drawn to the identification and spread of HIV/AIDS in 1983, the media has been used as the primary vehicle for both formal and informal messages on the dreaded infection. However, limited studies have explored the perception of the targeted audience on HIV/AIDS campaigns. As a result, this audience research have been used to explore the perception of young people towards HIV/AIDS messages. An in-depth interview was conducted among 31 young people who were divided into two main categories. The first category were HIV positive patients from the Federal Medical Centre, Abeokuta, Ogun State,while the second category were HIV negative students of Moshood Abiola Polytechnic, Abeokuta, Ogun State. Uniquely, the study revealed that the majority of young people have negative perceptions on HIV messages that they were exposed to. Both categories of informants argued that campaign planners never involved them in the conceptualisation of the HIV/AIDS messages. They also complained that they were stereotyped by the portrayal of HIV/AIDS as a youth disease and in-like manner that the HIV/AIDS campaigns lack creativity and up-to-date information. Furthermore, the HIV positive informants vehemently complained about the negative stereotype that the mass media gave the general populace about the infection. Hence, this study concluded that in order for HIV/AIDS preventive communication campaign to be effective, there is an urgent need for campaign planners to improve and incorporate these negative perceptions in the concept of future HIV/AIDS campaigns in Nigeria.