Browsing by Author "Adisa, R.M."

Now showing 1 - 6 of 6
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    Application of public relations strategies by Federal Government of Nigeria for COVID-19 containment
    (Glienicke, Germany: Galda Verlag, 2023) Udende Patrick; Akpede, K.S.; Adisa, R.M.; Mustapha, M.L.; Omoloso, A.I.
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    The Changing Media Landscape and the Changing Social Context of Media Use by Youths
    (Benue Journal of Communication and Development (BJCD), 2012-01) Udende, Patrick; Adisa, R.M.
    The transient nature of the media always offers new opportunities. Associated with the current communication technology, particularly the internet, are social networking sites, which enable people to make contact for various reasons. This article explores the kind of relationship youth, in particular, make through the various networking sites. To do this, a combination of survey and interview was carried out at the University of Ilorin, Nigeria. Sample size of 300 respondents was randomly selected for survey, on whom a standard questionnaire was administered. Another thirty respondents were purposively selected for the interview. The findings revealed that youth majorly use Facebook among the social sites. Also youth spend considerable time on social media for the purpose of establishing and maintaining old friends, and also for making new ones. The study recommends that while engaging in cyber interaction, youth should avoid indulging in kinds of issues with potentials of eroding their societal values.
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    Dormancy of social media sites among Nigerian youths.
    (Albukhary Social Business Journal, 1(1), 86-103, Published by Albukhary International University, Malaysia, 2020) Udende Patrick; Akpede, K.S.; Adisa, R.M.; Ottah, P.
    The purpose of this study is to investigate why youths abandon social media sites. Adopting the Google document as instrument of data collection, the study investigates on why Nigerian youths abandon or render some of their social media sites inactive from 398 youths (18-35 years). The study found that most youths (92.9%), many of whom are on four social media sites, are active on social media platforms which they use regularly. Findings further reveal that that a reason they abandon their SMPs is due to friendliness of new platforms; and they discard a platform by simply anonymising their profile by changing their photographs or by simply leaving their account without necessarily deleting them. The study concludes that use of social media among the youths has come to stay. It recommends among other things that existing social media sites should always upgrade their functionality to enable them to withstand emerging ones with more endearing features
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    Effectiveness of public relations strategies on Clean It Up! campaign at University of Ilorin, Nigeria
    (Journal of Communication Education (JCE), 3(2), 59-72, Published by Malaysian Association of Communication Educators (MACE)., 2023) Udende Patrick; Mustapha Lambe Kayode; Akpede, K.S.; Adisa, R.M.; Abdulbaqi, S.S.
    Given the poor culture of environmental cleanliness among students and staff at the University of Ilorin, Nigeria, the authors led Public Relations undergraduates to embark on an advocacy (Clean it Up!) which was an annual campaign. The objective was to enlighten the University community on the need to ensure environmental cleanliness specifically on waste disposal in line with the seventh Millennium Development Goal with a view to effecting attitudinal and behavioural change of staff and students. Target population was all students and staff of Faculty of Communication and Information Sciences where the public relations students were domiciled. Public relations strategies adopted were radio, social media, printed T-shirts and hand bills and actual cleaning of the faculty. The campaign which involved the entire public relations students at the Department of Mass Communication was mounted on Frank Jefkin’s 6 point public relations process. The one-day campaign lasted between 9:30 am and 3:00pm. After the campaign, six staff and nineteen students, at which saturation was attained, were purposively selected and physically interviewed. Findings show that littering appears to be part of life among some staff and students, and that the campaign creates significant impact on waste disposal culture of staff and students as responses from some informants indicate desire to desist from littering; after the campaign, staff and students show commitment to ensure general environmental cleanliness. Findings further show that not too long after the campaign, some staff and students relapsed to their old habits of littering. The study concludes that advocacy campaigns that hallmark public relations are indispensable activity that impacts on all sectors of human existence. The study recommends among other things, the need for facilitators of the campaign to ensure its continuity; and that subsequent campaigns should be re-strategized by prioritizing negative effect as well as evolving punitive and reward strategies for maximum impact.
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    Exploring doctors’ and midwives’ perspectives on utilising social media for maternal health promotion
    (Journal of Islamic, Social, Economics and Development (JISED), Published by Academic Inspired Network, Malaysia, 2025) Omoloso, A.I.; Oche, M.F.; Adisa, R.M.; Mahamood, A.F.; Banjuri, M.; La’aro, O.A; Udende, P.
    This study investigates the perspectives and experiences of doctors and midwives in Ilorin, Nigeria, regarding the use of social media for maternal health promotion. Through in depth interviews with ten healthcare professionals; eight doctors and two midwives, three key themes emerged from thematic analysis: perceptions of social media’s role, practical experiences of its application, and strategies for optimisation. Participants viewed social media, including platforms like WhatsApp, Facebook, and Instagram, as a powerful tool for enhancing patient education, fostering supportive communities, and extending the reach of maternal health information. It facilitates awareness of issues such as postpartum depression, promotes healthier behaviours, and ensures continuous support. However, challenges such as misinformation, privacy concerns, and unrealistic expectations temper its benefits, necessitating credible content and careful management, as supported by Social Cognitive Theory’s emphasis on outcome expectations and self-efficacy. Practically, participants employed varied platforms and interaction methods, direct messages, group chats, and calls, sharing content like videos and infographics, though time constraints, limited training, and poor internet access posed barriers. Proposed optimisation strategies included debunking myths with expert input, government regulation of misinformation, and amplifying credible content through proactive education. This study concludes that while social media holds transformative potential for maternal health, addressing these challenges through training and infrastructure improvements is crucial. By leveraging its strengths, healthcare providers can significantly enhance maternal health outcomes in Nigeria. necessitating credible content and careful management, as supported by Social Cognitive
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    Interrogating the sustainability of Nigerian television management structure in a digital broadcasting environment
    (Department of Mass Communication, University of Maiduguri, 0002) La'aro, O.A.; Majeed, I; Adisa, R.M.
    The paper examines the bureaucratic-based structural and operational arrangement of the NTA in the context of the digitization requirements. The main objective is to explore the perspectives of the former and present staff of NTA as regards the sustainability of the bureaucratic orientation of the NTA management structure in a digital media environment. The theoretical perspective that guides this paper is the bureaucratic and technological determinism theories. The study adopted qualitative research method, with in-depth interviews as means of data collection with snowballing sampling approach which reached saturation with sixteen participants, comprising retired and serving NTA staff in Lagos, Abuja and Ilorin. The paper discovered that NTA is still using the bureaucratic structure even though it is digitizing its operational arrangement. It discovered that the structure of NTA did not anticipate modular nature of digitization because the law governing NTA is obsolete. The paper concludes that the present management structure which was fashioned in the pre digital environment NTA and heavily bureaucratic, and is government control could be antithetical to the workings of digital broadcasting. Majority of the respondents recommends restructuring of the current management structure in line with digital media environment that must encourage viewership through the involvement of social media, youths and timeliness in news broadcast Also that NTA as a content provider needs to redefine its existence by moving from partial commercialization to full commercial venture as a response to emerging trend through conversion of her outpost stations to profitable government ventures.