Browsing by Author "Abubakar, I. Y."

Now showing 1 - 8 of 8
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    An Analysis of Daily Sun, Daily Trust and the Nation Newspapers framing of Dasukigate. In Nigeria’s Political Change and Future of Democracy
    (faculty of social science, Benue state university, Makurdi,Benue state., 2016) Udende, P.; Abubakar, I. Y.
    The paper analyses how selected newspapers framed stories on the alleged diversion of 2.1 billion US dollars meant to fight Boko Haram insurgent in Nigeria by Col. Sambo Dasuki (rtd). Using quantitative and qualitative research method, it purposively selects three national newspapers; Daily Sun; Daily Trust; and The Nation. The three-month study systematically selects 48 editions at the interval of 4th number beginning from December 2, 2015 to February 29, 2016. The study qualitatively analyses pattern of frames with a view to determining the dominant frames the newspapers use in constructing stories. Also, the study descriptively analyses stories in terms to how newspapers cover the stories. Findings show that conspiracy frame is the dominant frame (21%) in the newspapers reports. This is followed by human interest frames (17%) while attribution of responsibility and conflict frames each has (15%). The study also finds that newspapers use different frames like conspiracy, conflict/human interest, attribution of responsibility and appeal to principle frames to construct stories depending on the nature of story. The study recommends among other things that newspapers should maintain the use of appropriate frames to construct stories as issues arise with a view to enhancing informed public debate.
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    Comparative Analysis of Newspaper Framing of Public Officers’ Corruption
    (Journal of Human Development and Communication, UNIMAP, 2018) Adisa, R. M.; Ahmad, Fahmi M.; Ahmed, Kamaldeen A.; Shuhairimi, A.; Udende, P.; Nor’izah, A.; Abubakar, I. Y.; Maskor, B.; Ahmad, H. R.
    This research was conducted to examine and compare the prevalence of public officials’ corruption frames in the online version among three popular Nigerian newspapers. Individual news article on public officials’ corruption was the unit of analysis while the reliability coefficients calculated using Holsti’s formula resulted to 90.0%. This study discovered that in the framing of 2016 public official corruption issues, the newspapers varied significantly with p=0.002 and p=0.000 respectively on corruption frames. However, the study, anchored on framing theory, identified economic consequence frames, the responsibility attributes, the treatment frames in the corruption issues. Further results revealed that the economic consequence frame identified financial losses with the total percentage of (63.8%). Nigerian government was framed as having highest responsibility for corruption eradication with the total percentage of (79.6%). Therefore, responsible government was recommended for treatment of corruption in Nigeria with the total percentage of (82.2%). While this study is focusing on the aspect of media frames, future researches can attempt to explore the area of audience frames where the study does not cover.
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    Measuring Aspiring professionalism Quotient among University of Ilorin Public Relation Students
    (Nigerian Institute of Public Relations (NIPR), Supported by tertiary Education Trust Fund (TETFUND), Abuja, 2017) Udende, P.; Abdulbaqi, S.S.; Abubakar, I. Y.
    The study examines the aspiration quotient professionalism among students who specialise in public relations at the University of Ilorin, Ilorin, Nigeria during the 2016/2017 academic session. Method of the study is survey conducted on all the 42 out of the 44 students that constitute the study population. Findings show that most respondents regularly do every task assigned to them to the best of their ability, treat people with respect and often do what is morally and ethically right. The study concludes that students studying public relations generally possess the basic credentials required for professionalism. This is in spite of the few that lack the qualities required of a potential public relations practitioner evidenced in their lack of interest to become public relations practitioners after their training. Based on findings, the study recommended among others, that those with positive disposition to work, and are courteous as well as relentless in keepings abreast with current trends in public relations should sustain the culture, and that those who rarely do assigned tasks or fail to do what is right from a moral and ethical perspective should eschew from such conduct as such misdemeanours have no place in public relations practice
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    Media Ownership And The Marketplace Of Idea: Is True Democracy Possible?
    (Canada University Press, Concord, Ontario, Canada, 2014) Mustapha, L. K; Ahmed, M.B; Abubakar, I. Y.
    There is a linkage between the mass media and the ideology of democracy. Theoretically and normatively, democracy presupposes the existence of deliberative and participatory involvement of the entire citizenry of a political system in governance and management of the commonwealth with a view to maximising the welfare of the entire members. This contracts with the paternalistic perspective of authoritarianism, which views the rulings elite as the most knowledge, qualified and divinely- ordained to meet the greater good of the citizens .This paper, therefore, examines the impact of media ownership on the marketing place of idea and how it facilitates public participation in a true democracy.
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    Media, Politics, and Hate Speech: A Critical Discourse Analysis
    (e-Academia Journal, University Technology MARA, Terengganu, Malaysia, 2017) Adisa, R. M.; Udende, P.; Abubakar, I. Y.; Laaro, O. A.
    The effects of political activities in developing countries and particularly Nigeria have shown that hate speech has become more vivid in the successive democratic dispensation than the previous ones thereby keeping the citizens more divided. Though, on the issue of hate speech the provisions of Nigeria Constitution, Nigeria Electoral Act and Journalism Ethic Code are clear but the question is where to draw the line between political statement, hate speech and the responsibility of the media. Therefore, this research sought to establish through a Critical Discourse Analysis approach the pervading of hate speech in Nigeria particularly in Nigeria‘s 2015 general election which has become possible helix of violence. Based on the discourse, it is clear that hate speech was the focal point and the instrument of campaign. Therefore, the parade of hate speeches in several newspapers analyzed showed that media was used by politicians to stoke up hatred and stimulate violence among ethnic and political groups during the electioneering periods as well as in the daily life. Hence, it is recommended that media outfits should always examine politicians’ messages and evaluate their words, scrutinize their facts and claims, and judge carefully the intention and likely impact on the society to prevent being an accomplice in hate speech.
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    Newspaper Framing of Nigeria’s Seventh House of Representatives
    (Department of Mass Communication, Cross River University of Technology, Calabar, 2017) Udende, P.; Abubakar, I. Y.; Yusuf, T. O.
    The importance of Nigeria House of representative is noticeable in his legislation, representation and surveillance among others. On it parts; newspapers are always alive with reports on activities of the House of Representation. However, the aspects of undertaking qualitative research to complement existing studies that adopt other methods have been elusive. Consequently, this study seeks to analysis the pattern of frames newspapers use to construct stories on the House of Representatives. Method of the study in qualitative content analysis while population is four Nigerian dailies namely This Day, The Nation, Daily Trust, and Nigeria Tribune purposively selected. Unit of analysis is headlines systematically selected between January 2013 and December, 2014. Findings reveal conflict/human interest as the dominant frames newspapers use to construct their stories. Findings also show that several reports do not favour the House of Representatives. The study recommends, among others things, that newspapers should restrain from conflict-ridden frames that are dramatic but employ frames with educational undertone. On its part, the Green chamber should eschew legislative misdemeanours, which prompt newspapers to depict it in a negative.
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    Newspaper Framing of Nigeria’s Seventh National Assembly
    (Department of Mass Communication, Federal University, Oye- Ekiti, 2017) Udende, P.; Abubakar, I. Y.
    The study investigates public’s assessment of newspaper framing of Nigeria’s Seventh National Assembly. The aim was to identify the dominant frames newspapers used as well as explain public perception on the way selected newspapers cover the National Assembly. Anchored on framing theory, the study adopts mixed researched; content analysis and survey. It purposively selects five dailies in 2012 and 200 senior civil servants from two state capitals namely Port-Harcourt and Yola, Nigeria. Using the 12th interval, it systemically selected three frames- morality, conflict/human interest and economics consequence. Data revealed that conflict/human interest frame were dominant among the frames. Result also showed among others things that newspaper reports were not well contextualised and publics had less interest in newspaper reports on the National Assembly. The study concluded that newspaper reports suffered integrity deficit. It recommended quality assurance in newspaper reports to restore the eroded public confidence and interest publics have on reports.
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    Social Media Exposure and Perception of Product Advertisements among University of Ilorin Students
    (Faculty of Communication and Information Sciences, University of Ilorin, 2020) Mustapha, M. L.; Arikewuyo, A. O.; Abubakar, I. Y.
    Social media have become important marketing tools in creating product awareness and promotion towards the success of contemporary businesses. The deployment of social media in advertising, has led to an alteration of the media landscape in communicating with the audience and contributing towards the economy worldwide. Given the popularity of social media use among digital natives, companies have sought to utilize its numerous benefits for corporate growth and survival in a continuously changing competitive advertising milieu. Premised on the uses and gratifications approach, this study seeks to investigate the perceived influence of social media adverts on product awareness among students (N= 370) via survey research method. Findings revealed that social media advertising provide information about product use, categories and efficacy, thus confirming an interactive relationship between the customers and the brands. It recommends that attention should not be solely concentrated on social media advertising in product awareness as other elements maybe contributory factors. Future studies should explore other causal effects and introduce more intervening variables. This study nevertheless, offer important contributions on the role of social media in advertising among the digital compliant generation.