Browsing by Author "Abdulrauf-Salau, Aishat"

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    An Analysis Of Audience Perception Of Peoples Democratic Party’s (PDP) Propaganda Campaign In The 2015 Nigerian General Election
    (2016) Abdulgaffar, Abdulgaffar Olawale; Abdulrauf-Salau, Aishat
    The 2015 Nigerian general elections have come and gone. Though the election was scored high by local and international observers, it was not without flaws. The pre-election period witnessed one of the highest level of propaganda in the country. During this period, propaganda was at its peak as the PDP took advantage of its opportunities as the ruling party to spread negative messages about the opposition. However, while this large and well-orchestrated propaganda have been found successful in the past, the dominance of the PDP in the propagandistic war of the last election failed to produce the desired result. This study therefore sought to ascertain audience perception of the use of propaganda by PDP in the just concluded 2015 presidential election by examining the effectiveness of propaganda in political campaigns. Thus, premised on the theory of propaganda, this study surveyed 324 randomly selected respondents from the University of Ilorin. Data were analyzed using the Statistical Packages for Social Science (SPSS) and results were reported descriptively. Findings were discussed in details and suggestions for further studies were recommended.
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    An Analysis of Audience Perception of Peoples Democratic Party’s (PDP) Propaganda Campaign in the 2015 Nigerian General Election
    (College of Law and Government, Universiti Utara Malaysia, 2016-06) Abdulgaffar, Olawale Arikewuyo; Abdulrauf-Salau, Aishat
    The 2015 Nigerian general elections have come and gone. Though the election was scored high by local and international observers, it was not without flaws. The pre-election period witnessed one of the highest level of propaganda in the country. During this period, propaganda was at its peak as the PDP took advantage of its opportunities as the ruling party to spread negative messages about the opposition. However, while this large and well-orchestrated propaganda have been found successful in the past, the dominance of the PDP in the propagandistic war of the last election failed to produce the desired result. This study therefore sought to ascertain audience perception of the use of propaganda by PDP in the just concluded 2015 presidential election by examining the effectiveness of propaganda in political campaigns. Thus, premised on the theory of propaganda, this study surveyed 324 randomly selected respondents from the University of Ilorin. Data were analyzed using the Statistical Packages for Social Science (SPSS) and results were reported descriptively. Findings were discussed in details and suggestions for further studies were recommended.
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    Dependency on social networking sites for news among UNILORIN students
    (Department of Mass Communication, University of Ilorin, 2020) Mustapha, Maryam Lasisi; Mustapha, Lambe Kayode; Abdulrauf-Salau, Aishat
    News, as one of the most cardinal roles of journalism and media organisation, has faced increasing low patronage since the triumph of neoliberal capitalist system which led to commercialisation of media and commodification of news. The emergence of social and digital media platforms is, however, changing narratives about news consumption, particularly among the youths. While the digital media platforms rekindled the interest of the young audience, these alternative sources lack the gatekeeping qualities unique to the mainstream media and give room for doubts on the credibility of information sourced therein. This study, therefore, examined the influence of perceived credibility on the use of and dependency on social network sites for news among the young audience (N=381) from the Uses and Gratifications (U&G) and media system dependency theoretical lens. Findings revealed that, youth sampled use Social Networking Sites (SNSs) to source information and news on celebrity, educational, sport, political matters and investment issues. They also affirmed the centrality of the news on SNSs to their decision making about important issues Additionally, it was found that perceived credibility was a significant predictor of use and dependency on news on social networking sites. This study signals the need to leverage on youth’s consumption of news on the social media to enhance certain practical and policy improvements on news dissemination in today’s digitalised media environment. Keywords: News, Dependency theory, uses and gratifications, credibility, social networking sites, youths
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    Dependency on social networking sites for news among UNILORIN students
    (Department of Mass Communication, University of Ilorin, 2020) Mustapha, Maryam Lasisi; Mustapha, Lambe Kayode; Abdulrauf-Salau, Aishat
    News, as one of the most cardinal roles of journalism and media organisation, has faced increasing low patronage since the triumph of neoliberal capitalist system which led to commercialisation of media and commodification of news. The emergence of social and digital media platforms is, however, changing narratives about news consumption, particularly among the youths. While the digital media platforms rekindled the interest of the young audience, these alternative sources lack the gatekeeping qualities unique to the mainstream media and give room for doubts on the credibility of information sourced therein. This study, therefore, examined the influence of perceived credibility on the use of and dependency on social network sites for news among the young audience (N=381) from the Uses and Gratifications (U&G) and media system dependency theoretical lens. Findings revealed that, youth sampled use Social Networking Sites (SNSs) to source information and news on celebrity, educational, sport, political matters and investment issues. They also affirmed the centrality of the news on SNSs to their decision making about important issues Additionally, it was found that perceived credibility was a significant predictor of use and dependency on news on social networking sites. This study signals the need to leverage on youth’s consumption of news on the social media to enhance certain practical and policy improvements on news dissemination in today’s digitalised media environment. Keywords: News, Dependency theory, uses and gratifications, credibility, social networking sites, youths
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    Development and National Security: The Role of Indigenous Languages in Dissemination of Media Content in Nigeria.
    (Al-Hikimah University College Press, 2015) Omoloso, Aisha Imam; Abdulrauf-Salau, Aishat
    A number of scholars in the last two decades have emphasized the centrality of the indigenous African languages to any discussion on development particularly in Africa. The importance of language as a fundamental element of human communication is indeed beyond dispute. In the case of mass mediated messages, the media’s powers of shaping the people’s perception of reality on issues bordering on national security and sustainable development in general can obviously not be achieved without the use of language. While scholars generally agree on the fact that the media are useful vehicles in promoting development, one issue which remains unresolved however is that of “what roles are assigned to which language in the media”. This is especially as the logic of administrative convenience clashes with the logic of linguistic diversity. In a multilingual society such as Nigeria, indigenous languages are an important tool capable of empowering and mobilizing large sections of the populace, particularly those who are not literate in English, which serves as the official language of many Nigerian media organizations. With the present state of insecurity in the nation, no group of people, whether literate or non-literate, should be denied access to vital issues related to security and development. This paper seeks to bring to the fore the imperative of promoting indigenous languages in media content with a view to exploring the links between indigenous language, communication for development and mass mobilization on issues of national security.
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    National Youth Service Corp Scheme and the Quest for National Unity and Development: A Public Relations Perspective
    (College of Social and Management Sciences, Joseph Afe Babalola University, Osun., 2012-10) Udende, Patrick; Abdulrauf-Salau, Aishat
    Doubts have shrouded the essence of the National Youth Service Corps scheme. While some sections question its relevance, others uphold that the scheme which has lasted for almost four decades contribute in no small measure to unity, peace and progress. Triggered by the opinion impasse, the study seeks to establish the scheme’s relevance and the possibility of improving on it using the public relations approach. Consequently, a survey was carried out in Kaiama and Baruten local government areas all in Kwara State, Nigeria. Findings from the 193 respondents reveal that the NYSC scheme is still relevant. It, therefore, concludes that the structures of the scheme be maintained. The study, therefore, recommends rigorous implementation and routine evaluation of the scheme to make it more productive.
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    Role of Information Communication Technologies (ICTs) in Curbing Corruptible Tendencies among Public Servants in Kwara State Inland Revenue Service (KWiRS)
    (Faculty of Communication and Information Sciences, University of Ilorin, 2018-04) Abdulrauf-Salau, Aishat; Azeez, Lukuman Adesina; Adegoke, Rukayat Ololade
    This study examined the role of Information and Communication Technologies (ICTs) in curbing corruption among public servants in Kwara State Inland Revenue Service. Thus, this study specifically analyzed the relationship between ICTs and governance; Egovernance and corruption and ICTs and Integrated Tax Administration System in Nigeria (ITAS). It was discovered that even though successes have been recorded in the use of ICTs to fight corruption in some countries, there is a need to integrate the ICT initiatives with institutional support and commitment from stakeholders to make its fight against corruption very effective in Nigeria.
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    Social Media and Sexual Expression among Adolescents
    (Faculty of Communication and Information Sciences, University of Ilorin, 2018-04) Shehu, Amina; Abdulrauf-Salau, Aishat; Balogun, Naeem Atanda
    This study highlights the existing issues on the expression of sexuality on social media and how it affects adolescents’ attitudes and behavior. Studies have concluded that indulgent in sexual practice among adolescent is high and alarming, although some of them are aware of some health implications that come with sexual practice. Issues surrounding the benefits and risk of using social media for sexuality has been discussed. It was recommended that parents need to educate adolescents on the implications of involving in any form of sexuality; there should be a guide on how the social media should be used to obtain important and impactful information that will add to the knowledge of adolescents on sexuality; regulatory agencies should deploy a means of developing an application which can screen all information, and checkmate if its fit for consumption. Such application should then be suggested to be installed on all phones especially that of the adolescents and youths.
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    Social Networking Sites and Youth Online Political Participation: A Comparative Study of Nigeria and Malaysia.
    (Universiti Teknologi Mara (UiTM), Terranganu, 2018-05) Abdulrauf-Salau, Aishat; Abdulhamid, Norsiah; Ishak, Mohd Sobhi
    Researches indicate youth online political participation on Social Networking Sites is the norm in contemporary society. Thus, we compare this phenomenon among youth in two second wave democracies; Nigeria and Malaysia. These countries may not have been focus of much comparative studies of this nature considering their distance geographically, however politically, their similarities are quite significant. Consequently, this gap in comparative research was addressed by the present study. To this end, a survey was conducted on 476 samples in both countries and analysis was carried out using the Partial Least Squares – Multi Group Analysis (PLS-MGA). Accordingly, we find that there is no significant difference between youth in Nigeria and Malaysia in terms of the relationship between Access to Political Information on Facebook and Twitter (APIFT) and Online Political Participation on Facebook and Twitter (OPPFT). However, there is significant difference between Political Interest (PI) and Policy Satisfaction (PS) with youth online political participation on Facebook and Twitter in both countries. Therefore, findings of this present study suggests that despite their national peculiarities there is no difference between the youth in Nigeria and Malaysia in relation to the association between their access to information and online political participation on Facebook and Twitter. Keywords: Online political participation, Social Networking Sites (SNSs), Facebook, Twitter, cognitive engagement, access to information, political interest, policy satisfaction.
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    Text Messages as Sources of Political News among Students in Zaria and Ilorin
    (Department of Mass Communication, Ahamdu Bello University, Zaria., 2013-02) Abdulrauf-Salau, Aishat
    The popularity of mobile phones in Nigeria makes it an important medium for delivering information. More than 99 million people use the mobile phone, which is more than half the population of the country. Most of these people will increasingly receive information, news and other media content in form of text messages through their mobile phones. A significant number of these populations are youths majority whom are students. Unfortunately, most use this service for interpersonal communication alone rather than receive political news. Thus, against the backdrop of previous research findings that the application of text messages is increasing as a means of communication in Nigeria, this research assessed the use and acceptability of text messages as a channel of political news dissemination to students in Zaria and Ilorin. Thus, selected students were surveyed and a questionnaire was used to elicit responses from a sample of 291 from the two towns. Using the simple percentage for analysis, findings revealed that text messages as a means of disseminating political news to students was acceptable and will succeed if adopted by traditional mass media houses.
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    Twitter as News Source to Select Audiences in Ilorin, Nigeria.
    (African Council for Communication Education (ACCE), 2013) Abdulrauf-Salau, Aishat
    With over a million users in the country, making it the third most active African country on Twitter, Twitter is growing in importance in the Nigerian, as its existence in the nation’s media landscape cannot be ignored. Today, most media outlets now have a presence on it with a feed directing audience to their respective sites. More than ever, the digital generations in Nigerian are now using it to learn about what’s happening in the world. It is against this backdrop that this study surveyed select audiences in Ilorin by purposively sampling 300 respondents in Ilorin, Kwara State, Nigeria to assess their uses, awareness, preference and acceptability of Twitter as a news source. The study revealed that 85.3% of audiences are aware of Twitter as a news source and 93.2% of those who are aware of this novel source of news have received such news. Nonetheless, 79.9% of respondent still prefer to get their news via traditional mass media than on Twitter. This could indicate that despite the increasing role played by Twitter in the Nigerian media environment, some audiences are yet to fully embrace this social media as a news source. Hence, ways of encouraging audiences in Ilorin to embrace Twitter as a news source should be devised.
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    A Verification of the Applicability of Cohen’s Assertion and the Agenda-Setting Theory to Public Discourses in Ilorin Metropolis
    (Department of Mass Communication, Faculty of Arts, University of Nigeria, Nnsuka, 2016-03) Oketunbi, Ebony Olatunde Ola; Isah, Friday Isah; Abdulrauf-Salau, Aishat
    In Order to determine the applicability of the agenda-setting theory in an environment different from the one in which it was postulated. This study replicated the pioneer study by McCombs and Shaw (1972) on the agenda setting theory . A combination of descriptive survey and content analysis was adopted as research methods. The population of study were adult residents of Ilorin metropolis out of which 100 respondents were randomly selected. Contents of The Punch and The Nation newspapers , in addition to radio Nigeria's 7 a.m Network News and Unilorin FM's 5 p.m News Headlines broadcasts were also analysed from the period of 23 April to 22 May, 2013. Data analysis revealed that the mass media agenda mostly constitutes public agenda. therefore the study confirmed the agenda-setting theory and recommended that government and policy makers should exploit the findings to set public agenda for development.