Browsing by Author "Abdulrauf, Aishat Adebisi"

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    Assessing the Influence of Cognitive Engagement on Youth Online Political Participation in Nigeria: A Partial Least Squares - Structural Equation Modelling (PLS-SEM) Approach
    (Department of Mass Communication, Delta State University Abraka, 2016) Abdulrauf, Aishat Adebisi; Abdulhamid, Norsiah; Ishak, Mohd Sobhi
    Concerns for non-participation of youth in the political process is a global phenomenon, yet not much studies have been carried out in this area especially from virtual perspective. Consequently this study investigated the relationship between features of cognitive engagement and Nigerian youths’ political participation. Thus, the predictors of political participation from a social media viewpoint were assessed. A cross-sectional survey was conducted on 201 randomly selected undergraduate students of Ahmadu Bello University, Zaria. Questionnaire was used to collect data which were analysed using Partial Least Squares-Structural Equation Modelling. Results revealed that all hypothesized relationships in the study were supported. Specifically, the findings of this study suggested that access to political information on Facebook and Twitter, political interest, and policy satisfaction leads to online political participation on Facebook and Twitter among youths in Nigeria. As a result, this study provides empirical evidence that in an online setting, access to political information, political interest and policy satisfaction promotes political participation, hence adding to the body of knowledge on online political participation. Thus, results of this study may help in proffering solutions on how to engender political participation among Nigerian youths in the digital age.
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    Cognitive Engagement and Online Political Participation on Social Media among Youths in Malaysia: The Moderating Role of Political Knowledge
    (International Communication Association (ICA). SHS Web of Conferences, 2017) Abdulrauf, Aishat Adebisi
    The role of political knowledge in engendering political participation among youths in a society cannot be overstated. Yet, there is scarcity of research in this area. Thus, this study assessed the moderating role of political knowledge in the relationship between Access to Political Information on Facebook and Twitter (APIFT), Political Interest (PI) and Policy Satisfaction (PS) with Online Political Participation on Facebook and Twitter (OPPFT). A cross-sectional survey was conducted on 238 undergraduate students of Universiti Utara Malaysia. Questionnaire was used to collect data which was analysed using Partial Least Squares-MultiGroup Analysis (PLS-MGA). Results revealed that political knowledge moderated the relationship between access to political information on Facebook and Twitter and political interest with youth online political participation on Facebook and Twitter. However, it did not moderate the relationship between policy satisfaction with youth online political participation on Facebook and Twitter. Generally, these findings suggests that political knowledge plays a significant role in youth online political participation in Malaysia. Consequently, this study has added empirical evidence to predictors of political participation while at the same time contributing to the body of knowledge on online political participation.
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    Modelling the Effect of Access to Information, Political Interest and Policy Satisfaction on Youth Online Political Participation in Malaysia
    (Malaysian Journal of Communication, 2016) Abdulrauf, Aishat Adebisi; Abdulhamid, Norsiah; Ishak, Mohd Sobhi
    The non-participation of youths in the politics of their nation is a global phenomenon. Yet not much research is being carried out in this area. Thus, this study conducted a cross sectional survey of 168 randomly selected Malaysian undergraduate students of Universiti Utara Malaysia (UUM) to find out if Access to Information on Facebook and Twitter (APIFT), Political Interest (PI) and Policy Satisfaction (PS) leads to Online Political Participation on Facebook and Twitter (OPPFT). Data was analyzed using Partial Least Squares - Structural Equation Modelling (PLSSEM). The results of this study revealed there is a significant positive relationship between APIFT, PI and OPPFT, however PS was not significantly related to OPPFT. This shows that while PS does not lead to OPPFT among youths in Malaysia, APIFT and PI promotes OPPFT among this group. Consequently, access to information and political interest could be used to engender Malaysian youth’s participation in politics. Aside empirically adding to the growing body of knowledge on political participation, this study has implication both in terms of theory and practice in the field of political communication.