Browsing by Author "Abdulraheem, Mulikat"

Now showing 1 - 13 of 13
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    Effect of Hawking of antimalaria drugs on the buying attitude of rural dwellers in selected local government areas of kwara state.
    (Department of Marketing, Faculty of Management Sciences, Rivers State University, Nigeria, 2017-12) Imouokhome, Ebun; Bello, Kamal; Abdulraheem, Mulikat
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    Effect Of Marketing Communication Mix on Eligible Voters during poltical Campaigns in Ilorin Metropolis
    (Department Of Public Administration, Faculty of Management Sciences, University Of Ilorin, Nigeria, 2018-06) Abdulraheem, Mulikat; Imouokhome, Ebun Omoniyi,; Bello, Asola Kamal
    Individuals aspiring for political positions must create a considerable level of awareness for eligible voters to vote for them. Marketing communication mix is a tool for creating awareness; this study therefore examined the effect of this marketing communication mix on voters during political campaigns in Ilorin Metropolis. The descriptive survey design was adopted for the study and the population for the study comprised of eligible voters from the three local government areas in Ilorin - Ilorin West, Ilorin East and Ilorin South. A sample of 369 respondents was taken out of which 282 respondents filled and returned the questionnaire. One research hypothesis was formulated for this study. Self- structured questionnaire designed in line with five point Likert format was used as instrument for data collection. The null hypothesis formulated was tested using multiple regression statistics at 0.05 alpha level. The findings revealed that marketing communication mix had significant effect on eligible voters during political campaigns; therefore, the alternative hypothesis was accepted. It was concluded that marketing communication mix is a tool that could be used by political aspirants. The study recommended that political aspirants should invest more on marketing mix during campaigns to achieve their set goals.
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    Effect of motivational factor on employee productivity
    (colleage of management sciences, AL-Hikmah University, ilorin, Nigeria, 2015-06) Abdulraheem, Mulikat; Adeoti, Johnson; Olawale, Yinusa
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    effect of sales promotion strategy on customer response and company profitability
    (2014-12) Abdulraheem, Mulikat; Adeoti, Johnson; Olawale, Yinusa
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    Effect of service quality on customer patronage in the Nigerian hotel industry
    (Department of Marketing, Faculty of Managemnet Sciences, University of Port Harcourt, Rivers State, Nigeria, 2017-06) Abdulraheem, Mulikat; Imouokhome, Ebun; Bello, Kamal
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    Effect of Service Qualityon Customer Patronage in the Nigerian Hotel Industry
    (Department of Marketing, Faculty of Management Sciences, University of Port Harcourt, Rivers State, Nigeria, 2017-06) Imouokhome, Ebun; Bello, Kamal; Abdulraheem, Mulikat
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    Effect of Strategic Marketing Planning Implementation on Performance of Nigerian Hotel Industry
    (Department of Marketing, Faculty of Management Sciences, University of Port Harcourt, Rivers State, Nigeria, 2016-06) Imouokhome, Ebun; Abdulraheem, Mulikat; Bello, Kamal
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    Green marketing and consumer buying behaviour: Evidence from quoted firms in Nigerian beverage industry
    (Departments of Accounting and Finance and Business Administration, Fountain University, Osogbo, 2016) Mustapha, Yusuf Ismaila; Abdulraheem, Mulikat; Omolekan, Olusola Joshua
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    IMPACT OF FRAUD ON ORGANIZATIONAL PROFITABILITY: A STUDY OF SELECTED BANKS IN NIGERIA
    (Ilorin Journal of Marketing, 2015-06-01) Adeoti, Johnson Olabode; Kadiri, Ismaila Bolarinwa; Olawale, Yinusa Alabi; Abdulraheem, Mulikat
    The development in the banking industry over the years have resulted into complex and diverse situations. The traditional banking era have been replaced with modern methods due to the emergence of Information and Communication Technology (ICT). These developments have also influenced the practices as well as the nature of work in the industry. However as new technologies were developed new methods of defrauding and fraudulent acts were often perpetrated by customers as well as bank staffs. This paper therefore seeks to examine the impact of fraud on organizational profitability. Fraud and fraudulent activities pose a significant problem to the banking industry in Nigeria. Multiple regression analysis was used to examine the impact of the fraud on organizational profitability in Nigeria selected banks. Detailed questionnaire were used to obtain the required information from the respondents. However, due to the stringent measures adopted by the regulatory body to tackle the menace of fraud and fraudulent activities, there was a significant decrease between 2006 and 2011. The paper concluded that fraud and fraudulent activities inflict severe financial difficulties on banks and their customers. They reduce the amount of money available for the development of the organization. The study recommended that banks in Nigeria need to strengthen their infernal control systems and the regulatory bodies should improve their supervisory role in order to check and curtail the incidence of fraud and fraudulent activities in Nigeria banking industry.
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    Impact of Fraud on Organizational Profitability: A Study of Selected Banks in Nigeria
    (Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2015) Adeoti, Johnson Olabode; Kadiri, Ismaila Bolarinwa; Olawale, Yinusa Alabi; Abdulraheem, Mulikat
    The development in the banking industry over the years have resulted into complex and diverse situations. The traditional banking era have been replaced with modern methods due to the emergence of Information and Communication Technology (ICT). These developments have also influenced the practices as well as the nature of work in the industry. However, as new technologies were developed new methods of defrauding and fraudulent acts were often perpetrated by customers as well as bank staffs. This paper therefore seeks to examine the impact of fraud on organizational profitability. Fraud and fraudulent activities pose a significant problem to the banking industry in Nigeria. Multiple regression analysis was used to examine the impact of the fraud on organizational profitability in Nigeria selected banks. Detailed questionnaire were used to obtain the required information from the respondents. However, due to the stringent measures adopted by the regulatory body to tackle the menace of fraud and fraudulent activities, there was a significant decrease between 2006 and 2011. The paper concluded that fraud and fraudulent activities inflict severe financial difficulties on banks and their customers. They reduce the amount of money available for the development of the organization. The study recommended that banks in Nigeria need to strengthen their internal control systems and the regulatory bodies should improve their supervisory role in order to check and curtail the incidence of fraud and fraudulent activities in Nigeria banking industry.
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    impact of semiotics on the awareness of anti malaria drugs among rural dwellers in selected local government areas of kwara state
    (Department of Marketing, Faculty of Management Sciences, Rivers State University, Nigeria, 2016-03) Abdulraheem, Mulikat; Imouokhome, Ebun; Bello, Kamal
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    impact of semiotics on the awareness of anti malaria drugs among rural dwellers in selected local government areas of kwara state
    (Department of Marketing, Faculty of Management Sciences, Rivers State University, Nigeria, 2016-03) Imouokhome, Ebun; Bello, Kamal; Abdulraheem, Mulikat
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    Promotional strategy: a panacea for sport development in Nigeria
    (Faculty of Education, AL-Hikmah University, Ilorin, Kwara State, Nigeria, 2016-06) Abdulraheem, Mulikat; Abdulraheem, Yinusa