Browsing by Author "Abdulhamid, Norsiah"
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Item Assessing the Influence of Cognitive Engagement on Youth Online Political Participation in Nigeria: A Partial Least Squares - Structural Equation Modelling (PLS-SEM) Approach(Department of Mass Communication, Delta State University Abraka, 2016) Abdulrauf, Aishat Adebisi; Abdulhamid, Norsiah; Ishak, Mohd SobhiConcerns for non-participation of youth in the political process is a global phenomenon, yet not much studies have been carried out in this area especially from virtual perspective. Consequently this study investigated the relationship between features of cognitive engagement and Nigerian youths’ political participation. Thus, the predictors of political participation from a social media viewpoint were assessed. A cross-sectional survey was conducted on 201 randomly selected undergraduate students of Ahmadu Bello University, Zaria. Questionnaire was used to collect data which were analysed using Partial Least Squares-Structural Equation Modelling. Results revealed that all hypothesized relationships in the study were supported. Specifically, the findings of this study suggested that access to political information on Facebook and Twitter, political interest, and policy satisfaction leads to online political participation on Facebook and Twitter among youths in Nigeria. As a result, this study provides empirical evidence that in an online setting, access to political information, political interest and policy satisfaction promotes political participation, hence adding to the body of knowledge on online political participation. Thus, results of this study may help in proffering solutions on how to engender political participation among Nigerian youths in the digital age.Item Modelling the Effect of Access to Information, Political Interest and Policy Satisfaction on Youth Online Political Participation in Malaysia(Malaysian Journal of Communication, 2016) Abdulrauf, Aishat Adebisi; Abdulhamid, Norsiah; Ishak, Mohd SobhiThe non-participation of youths in the politics of their nation is a global phenomenon. Yet not much research is being carried out in this area. Thus, this study conducted a cross sectional survey of 168 randomly selected Malaysian undergraduate students of Universiti Utara Malaysia (UUM) to find out if Access to Information on Facebook and Twitter (APIFT), Political Interest (PI) and Policy Satisfaction (PS) leads to Online Political Participation on Facebook and Twitter (OPPFT). Data was analyzed using Partial Least Squares - Structural Equation Modelling (PLSSEM). The results of this study revealed there is a significant positive relationship between APIFT, PI and OPPFT, however PS was not significantly related to OPPFT. This shows that while PS does not lead to OPPFT among youths in Malaysia, APIFT and PI promotes OPPFT among this group. Consequently, access to information and political interest could be used to engender Malaysian youth’s participation in politics. Aside empirically adding to the growing body of knowledge on political participation, this study has implication both in terms of theory and practice in the field of political communication.Item Social Networking Sites and Youth Online Political Participation: A Comparative Study of Nigeria and Malaysia.(Universiti Teknologi Mara (UiTM), Terranganu, 2018-05) Abdulrauf-Salau, Aishat; Abdulhamid, Norsiah; Ishak, Mohd SobhiResearches indicate youth online political participation on Social Networking Sites is the norm in contemporary society. Thus, we compare this phenomenon among youth in two second wave democracies; Nigeria and Malaysia. These countries may not have been focus of much comparative studies of this nature considering their distance geographically, however politically, their similarities are quite significant. Consequently, this gap in comparative research was addressed by the present study. To this end, a survey was conducted on 476 samples in both countries and analysis was carried out using the Partial Least Squares – Multi Group Analysis (PLS-MGA). Accordingly, we find that there is no significant difference between youth in Nigeria and Malaysia in terms of the relationship between Access to Political Information on Facebook and Twitter (APIFT) and Online Political Participation on Facebook and Twitter (OPPFT). However, there is significant difference between Political Interest (PI) and Policy Satisfaction (PS) with youth online political participation on Facebook and Twitter in both countries. Therefore, findings of this present study suggests that despite their national peculiarities there is no difference between the youth in Nigeria and Malaysia in relation to the association between their access to information and online political participation on Facebook and Twitter. Keywords: Online political participation, Social Networking Sites (SNSs), Facebook, Twitter, cognitive engagement, access to information, political interest, policy satisfaction.