Browsing by Author "Abdulbaqi, S.S."

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    Effectiveness of public relations strategies on Clean It Up! campaign at University of Ilorin, Nigeria
    (Journal of Communication Education (JCE), 3(2), 59-72, Published by Malaysian Association of Communication Educators (MACE)., 2023) Udende Patrick; Mustapha Lambe Kayode; Akpede, K.S.; Adisa, R.M.; Abdulbaqi, S.S.
    Given the poor culture of environmental cleanliness among students and staff at the University of Ilorin, Nigeria, the authors led Public Relations undergraduates to embark on an advocacy (Clean it Up!) which was an annual campaign. The objective was to enlighten the University community on the need to ensure environmental cleanliness specifically on waste disposal in line with the seventh Millennium Development Goal with a view to effecting attitudinal and behavioural change of staff and students. Target population was all students and staff of Faculty of Communication and Information Sciences where the public relations students were domiciled. Public relations strategies adopted were radio, social media, printed T-shirts and hand bills and actual cleaning of the faculty. The campaign which involved the entire public relations students at the Department of Mass Communication was mounted on Frank Jefkin’s 6 point public relations process. The one-day campaign lasted between 9:30 am and 3:00pm. After the campaign, six staff and nineteen students, at which saturation was attained, were purposively selected and physically interviewed. Findings show that littering appears to be part of life among some staff and students, and that the campaign creates significant impact on waste disposal culture of staff and students as responses from some informants indicate desire to desist from littering; after the campaign, staff and students show commitment to ensure general environmental cleanliness. Findings further show that not too long after the campaign, some staff and students relapsed to their old habits of littering. The study concludes that advocacy campaigns that hallmark public relations are indispensable activity that impacts on all sectors of human existence. The study recommends among other things, the need for facilitators of the campaign to ensure its continuity; and that subsequent campaigns should be re-strategized by prioritizing negative effect as well as evolving punitive and reward strategies for maximum impact.
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    Incidental news exposure and political behaviour among young social media users in Nigeria
    (Journal of Arab & Muslim Media Research, Online, Published by Intellect, Bristol, United Kingdom, 2025) Mande, M.A.; Mustapha, L.K.; Omar, B.; Ahmed, I.S.Y.; Udende, P.; Abdulbaqi, S.S.
    The explosion of social media is widely believed to have invigorated incidental exposure to news content, transforming how users in the present digital dispen sation encounter and consume news. Consequently, scholars have examined the determinants of incidental news exposure and its consequences on different political outcomes among social media users, with studies reaching divergent conclusions. However, intellectual diagnosis into the rebranded concept of inci dental news exposure has predominantly been concentrated in advanced, west ern democracies, hence having research conducted in settings other than advanced democracies is essential to cross-culturally generalize the resurged concept and consequences of incidental news exposure. Thus, this study investigates the factors that animate incidental news exposure and the corresponding effects on online and offline political participation among social media users between the ages of 18 and 35 in Nigeria. The network sampling method was used to sample a total of 387 respondents who chiefly use social media routinely. The study found that generic social media use, social media use for news and political interest are significantly correlated with incidental news exposure among respondents. While incidental news exposure was a positive and significant predictor of online political partici pation, it did not correlate with offline political participation among respondents. We conclude that incidental news exposure contributes to aspects of political outcomes among social media users and recommend the need for further studies on this phenomenon as well as the introduction of political education to assist politi cal enculturation of the youths within the Nigerian democratic space due to its strategic role on Africa’s political emancipation.
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    Measuring Aspiring professionalism Quotient among University of Ilorin Public Relation Students
    (Nigerian Institute of Public Relations (NIPR), Supported by tertiary Education Trust Fund (TETFUND), Abuja, 2017) Udende, P.; Abdulbaqi, S.S.; Abubakar, I. Y.
    The study examines the aspiration quotient professionalism among students who specialise in public relations at the University of Ilorin, Ilorin, Nigeria during the 2016/2017 academic session. Method of the study is survey conducted on all the 42 out of the 44 students that constitute the study population. Findings show that most respondents regularly do every task assigned to them to the best of their ability, treat people with respect and often do what is morally and ethically right. The study concludes that students studying public relations generally possess the basic credentials required for professionalism. This is in spite of the few that lack the qualities required of a potential public relations practitioner evidenced in their lack of interest to become public relations practitioners after their training. Based on findings, the study recommended among others, that those with positive disposition to work, and are courteous as well as relentless in keepings abreast with current trends in public relations should sustain the culture, and that those who rarely do assigned tasks or fail to do what is right from a moral and ethical perspective should eschew from such conduct as such misdemeanours have no place in public relations practice
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    Motivations for Facebook use and psychological outcomes among undergraduates in North-Central, Nigeria
    (Journal of Communication and Media Research. Published by Association of Media and Communication Researchers of Nigeria (AMCRON), 2024) Abdulbaqi, S.S.; Abdulrauf-Salau, A.; Emmanuel, N.O.; Udende, P.; Arikewuyo, A.O.
    The ubiquity of use of social networking sites, particularly, Facebook, among university students has sparked discussion of different dimensions. Social media platforms have continued to influence many aspects of human life and interaction including emotional, psychological and relationship. This study therefore investigates the motivations for Facebook use and its psychological consequences among university undergraduates. Specifically, the research sought to examine what spurs undergraduates to use Facebook which consequently influence their psychological well-being in terms of self-esteem, sense of belonging and satisfaction with campus life. Using the survey method, a total of 400 undergraduates from three universities in North-Central Nigeria, were sampled in this study. Findings from this study reveal that Facebook use has a direct relationship with Facebook intensity, self-esteem, and sense of belonging. However, findings did not predict a direct association of Facebook use and satisfaction with campus life. Also, Facebook intensity did not predict a direct relationship with self-esteem, sense of belonging, and satisfaction with campus life.