Browsing by Author "ABDULRAHEEM, Mulikat"
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Item GREEN MARKETING AND CONSUMER BUYING BEHAVIOUR: EVIDENCE FROM QUOTED FIRMS IN NIGERIAN BEVERAGE INDUSTRY(DEPARTMENTS OF ACCOUNTING & FINANCE AND BUSINESS ADMINISTRATION, Fountain University, Osogbo, Nigeria, 2016-12) MUSTAPHA, Yusuf Ismaila(Ph.D); ABDULRAHEEM, Mulikat; OMOLEKAN, Olushola JoshuaThe rising awareness of global warming, climate change and other environmental issues have led to the production of green products by the producers who are environmental friendly and consumers' centered. This study examines the effect of green marketing on consumer buying behaviour and the influence of Western education on consumer green behaviour in the Nigerian food and beverage industry. The study's primary data was collected through a structured questionnaire administered on 384 respondents using convenience sampling techniques. Multiple regression analysis was used as analytical tool for testing the study's hypotheses. Findings revealed that there is a positive relationship between green marketing and consumer buying behaviour except for psychological and cultural which do not really influence consumer buying decision of green products and that educational status of the respondents does not influence consumer green buying behaviour in the study area. It was recommended that enlightenment programme that will appeal to the psychological and cultural belief of the consumer is required to improve their green consciousness and that green promotion targeted towards the elite to project health benefits o patronizing green products is desirable as well as the need for environmental friendly buying behaviour.Item Impact of semiotics on the awarness of anti-malaria drugs among rural dwellers in selected local government areas of Kwara State(Department of Marketing, Faculty of Management Sciences, River State University of Science and Technology, Port Harcourt, 2016-03) BELLO, Kamal Asola,; ABDULRAHEEM, Mulikat; IMOUOKHOME, Ebun OmoniyiThe study investigated the impact of semiotics on the awareness of anti-malaria drugs among rural dwellers in some selected local government areas of Kwara State. Majority of these rural dwellers do not pay the required attention to several forms of advertising due to their nonchalant attitude and therefore cannot feel the impact of advertising messages. The objective of this study is to examine the relationship between semiotic advertising message and the level of awareness of anti-malaria drugs among old people in Kwara State. Descriptive survey was adopted for the study and the study population comprised of old people whose ages fall between sixty (60) and eighty (80) in Ifelodun, Moro and Ilorin South local government area of Kwara State. One research hypothesis was designed on a five likert scale of agreement. The null hypothesis formulated was tested using multiple regression and was rejected because the F-calculated value for the study was 5.68E+03 with significant value of 0.000, since the significant value is less than 5% it implies that semiotics has significant impact on the awareness of anti-malaria drugs in Kwara State. It was concluded that mosquitoes' bite is dangerous. The study therefore recommended that companies producing anti-malaria drugs should sustain and strengthen the use of images being a very cheap, reliable and effective means of advertising the drugs.