Browsing by Author "ABDULRAHEEM, Mulikat"

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    Effect Of Hawking Of Anti-Malaria Drugs on Buying attitude Of Rural Dwellers in Sellected Local Government Area Of Kwara State
    (Department Of Marketing, Faculty Of Management Sciences, River State University, 2017-12) BELLO, Kamal Asola,; IMOUOKHOME, Ebun. O.; ABDULRAHEEM, Mulikat
    The study investigated the impact of hawking of anti-malaria drugs on the buying attitude of rural dwellers in selected local government areas of Kwara State. It addressed the inability of anti-malaria drug hawkers to offer the right products for sale, wrong administration of the drugs to the buyers, sale sub-standard, fake and adulterated products as well as how hawking of anti-malaria drugs can be curtailed. The objective of the study is to examine the effects of hawking of anti-malaria drugs on the buying attitude of rural dwellers in Kwara State. Descriptive survey was adopted for the study and the study population comprised of rural dwellers in Ifelodun, Moro and Ilorin South local government areas of Kwara State. However, the study employed Glenn (2013)'s sample size determination for infinite sample to arrive at a representative sample of three hundred and sixty-nine (369) respondents out of which three hundred and twenty four (324) respondents filled and returned the copies of questionnaire. One research hypothesis was designed on a five likert scale of agreement. The null hypothesis formulated was tested using multiple regression analysis and was rejected because the F- calculated value for the study was 7.17E+03 with significant value of 0.000, since the significant value is less than 5% it implies that hawking of anti-malaria drugs has significant impact on the buying attitude of rural dwellers of selected local government areas of Kwara State. It was concluded that hawking of anti-malaria drugs is illegal and has a significant impact on the buying attitude of rural dwellers in Kwara State. Based on the findings, it was recommended that since hawking of anti-malaria drugs is illegal, government should be serious and determined enough to direct the concerned law enforcement agencies i.e NDLEA, NAFDAC and the police to absolutely eradicate the act in order to ensure pub
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    GREEN MARKETING AND CONSUMER BUYING BEHAVIOUR: EVIDENCE FROM QUOTED FIRMS IN NIGERIAN BEVERAGE INDUSTRY
    (DEPARTMENTS OF ACCOUNTING & FINANCE AND BUSINESS ADMINISTRATION, Fountain University, Osogbo, Nigeria, 2016-12) MUSTAPHA, Yusuf Ismaila(Ph.D); ABDULRAHEEM, Mulikat; OMOLEKAN, Olushola Joshua
    The rising awareness of global warming, climate change and other environmental issues have led to the production of green products by the producers who are environmental friendly and consumers' centered. This study examines the effect of green marketing on consumer buying behaviour and the influence of Western education on consumer green behaviour in the Nigerian food and beverage industry. The study's primary data was collected through a structured questionnaire administered on 384 respondents using convenience sampling techniques. Multiple regression analysis was used as analytical tool for testing the study's hypotheses. Findings revealed that there is a positive relationship between green marketing and consumer buying behaviour except for psychological and cultural which do not really influence consumer buying decision of green products and that educational status of the respondents does not influence consumer green buying behaviour in the study area. It was recommended that enlightenment programme that will appeal to the psychological and cultural belief of the consumer is required to improve their green consciousness and that green promotion targeted towards the elite to project health benefits o patronizing green products is desirable as well as the need for environmental friendly buying behaviour.
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    Impact of semiotics on the awarness of anti-malaria drugs among rural dwellers in selected local government areas of Kwara State
    (Department of Marketing, Faculty of Management Sciences, River State University of Science and Technology, Port Harcourt, 2016-03) BELLO, Kamal Asola,; ABDULRAHEEM, Mulikat; IMOUOKHOME, Ebun Omoniyi
    The study investigated the impact of semiotics on the awareness of anti-malaria drugs among rural dwellers in some selected local government areas of Kwara State. Majority of these rural dwellers do not pay the required attention to several forms of advertising due to their nonchalant attitude and therefore cannot feel the impact of advertising messages. The objective of this study is to examine the relationship between semiotic advertising message and the level of awareness of anti-malaria drugs among old people in Kwara State. Descriptive survey was adopted for the study and the study population comprised of old people whose ages fall between sixty (60) and eighty (80) in Ifelodun, Moro and Ilorin South local government area of Kwara State. One research hypothesis was designed on a five likert scale of agreement. The null hypothesis formulated was tested using multiple regression and was rejected because the F-calculated value for the study was 5.68E+03 with significant value of 0.000, since the significant value is less than 5% it implies that semiotics has significant impact on the awareness of anti-malaria drugs in Kwara State. It was concluded that mosquitoes' bite is dangerous. The study therefore recommended that companies producing anti-malaria drugs should sustain and strengthen the use of images being a very cheap, reliable and effective means of advertising the drugs.