Effect of Strategic Marketing Planning Implementation on Performance of Nigerian Hotel Industry
dc.contributor.author | Imouokhome, Ebun | |
dc.contributor.author | Abdulraheem, Mulikat | |
dc.contributor.author | Bello, Kamal | |
dc.date.accessioned | 2019-10-30T11:50:30Z | |
dc.date.available | 2019-10-30T11:50:30Z | |
dc.date.issued | 2016-06 | |
dc.identifier.issn | 2315-8212 | |
dc.identifier.uri | http://hdl.handle.net/123456789/3156 | |
dc.language.iso | en | en_US |
dc.publisher | Department of Marketing, Faculty of Management Sciences, University of Port Harcourt, Rivers State, Nigeria | en_US |
dc.subject | Strategic Marketing Planning | en_US |
dc.subject | Strategy Implementation | en_US |
dc.subject | Hotel Industry | en_US |
dc.title | Effect of Strategic Marketing Planning Implementation on Performance of Nigerian Hotel Industry | en_US |
dc.type | Article | en_US |