Mass Media and Optimization of Health Policy: The Participatory Option. Communication for Health and sustainable Development in Nigeria

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dc.contributor.authorMustapha, Lambe Kayode
dc.date.accessioned2018-08-02T13:46:24Z
dc.date.available2018-08-02T13:46:24Z
dc.date.issued2018-04-25
dc.descriptionMore than any other institution, the media have onerous task to play in matching and galvanizing the stakeholders in the up-hill task of departing from mere sloganeering to actual, effective and efficient implementation of health policies in Nigeria. This chapter explains the role of media in bringing about policy optimization and integration.en_US
dc.description.abstractThe centrality of health to development and emancipation of all living beings is unquestionable. Little wonder the popular cliché “health is wealth” succeeds all civilizations. It is without doubt that all nations of the world take health issues as one of the fundamental concerns of the government. At the global realm, the establishment of the World Health Organization (WHO), as the organ of the United Nations charged with the responsibility of monitoring global health trends and proffering appropriate course of action as and when due, is a testimony to the primacy of health to continual survival of the universe. More than any other institution, the media have onerous task to play in matching and galvanizing the stakeholders in the up-hill task of departing from mere sloganeering to actual, effective and efficient implementation of health policies.en_US
dc.identifier.citationMustapha L. K. (2008): Mass media and optimization of health policy. The participatory option. In Communication for health and sustainable development in Nigeria I. E. Nwosu, O. E. Soola & L. C. Nwodu (eds.) 59-69. Enugu: African Council for Communication Education (ACCE).en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1061
dc.language.isoenen_US
dc.publisherAfrican Council for Communication Education, (ACCE)en_US
dc.subjectMass Mediaen_US
dc.subjectOptimization of Health Policyen_US
dc.subjectParticipatory, Nigeriaen_US
dc.titleMass Media and Optimization of Health Policy: The Participatory Option. Communication for Health and sustainable Development in Nigeriaen_US
dc.typeBook chapteren_US

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