Integrated Marketing Communication: A Sustainable Tool for Patronage in the Nigerian Telecommunication Industry.

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dc.contributor.authorAbdulraheem Mulikat
dc.date.accessioned2025-04-29T11:12:31Z
dc.date.available2025-04-29T11:12:31Z
dc.date.issued2023-05-07
dc.descriptionImouokhome E. O. & Abdulraheem M. (2023): Integrated Marketing Communication: A Sustainable Tool for Patronage in the Nigerian Telecommunication Industry. Proceedings of the 1st International Conference, A. O. Enofe & O. J. Ilaboya (eds.) 334 – 348. Published by Faculty of Management Sciences University of Benin, Benin City.
dc.identifier.citationImouokhome E. O. & Abdulraheem M.
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/123456789/15710
dc.publisherFaculty of Management Sciences University of Benin, Benin City.
dc.titleIntegrated Marketing Communication: A Sustainable Tool for Patronage in the Nigerian Telecommunication Industry.

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