DETERMINANTS OF BANKS PATRONAGE IN NIGERIA: THE SEARCH, EXPERIENCE AND CREDENCE FACTORS FOR SUSTAINABLE DEVELOPMENT

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dc.contributor.authorAdeoti, Johnson Olabode
dc.contributor.authorIsiaka, Sulu Babaita`
dc.contributor.authorAdebisi, Olubunmi Adebola
dc.contributor.authorLawal, Adedoyin Isola
dc.contributor.authorOlawale, Yinusa Alabi
dc.date.accessioned2020-06-22T09:37:06Z
dc.date.available2020-06-22T09:37:06Z
dc.date.issued2018
dc.description.abstractThis study seeks to examine Search, Experience and Credence (SEC) factors as determinants of banks’ patronage and its implication on fund mobilization and fund applications for sustainable development in Nigeria. Purposive and convenience sampling techniques were employed to select the sample size of the account holders in the selected banks. Data were collected by use of self-administered questionnaire on a 7-point Likert scale. Findings revealed that Search attributes ranked higher followed by Experience attributes and the Credence attributes in that order. The study concluded that bank customers are highly sensitive to the SEC before making decision about patronage. Therefore, Service Organizations like banks should consider these when developing strategy for customers’ patronage. The paper recommends that banks’ marketers and customer relationship officers should be properly trained on the importance of SEC attributes in order to attract customers for patronage.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/4218
dc.language.isoenen_US
dc.publisherJournal of Sustainable Development in Africaen_US
dc.subjectCustomer Satisfactionen_US
dc.subjectSearch Experienceen_US
dc.subjectCredence attributesen_US
dc.subjectCustomer Patronageen_US
dc.subjectFund Mobilizationen_US
dc.subjectFund Applicationen_US
dc.subjectSustainable Developmenten_US
dc.titleDETERMINANTS OF BANKS PATRONAGE IN NIGERIA: THE SEARCH, EXPERIENCE AND CREDENCE FACTORS FOR SUSTAINABLE DEVELOPMENTen_US
dc.typeArticleen_US

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