Improving Insurance Business in Nigeria Through effective Marketing Communication Mix Strategies: A Case Study of Union Assurance Company PLC, Lagos.
dc.contributor.author | Abdulraheem, M. | |
dc.contributor.author | Imouokhome, E. O. | |
dc.contributor.author | Gbadeyan, R. A. | |
dc.date.accessioned | 2023-01-09T10:54:30Z | |
dc.date.available | 2023-01-09T10:54:30Z | |
dc.date.issued | 2016 | |
dc.identifier.citation | Abdulraheem, M., Imouokhome, E. O. & Gbadeyan R. A. (2016): Improving Insurance Business in Nigeria Through effective Marketing Communication Mix Strategies: A Case Study of Union Assurance Company PLC, Lagos. The Nigerian Journal of Management Research, 6(1), 46-66. Published by the Department of Business Administration, University of Jos. | en_US |
dc.identifier.uri | https://uilspace.unilorin.edu.ng/handle/20.500.12484/8225 | |
dc.language.iso | en_US | en_US |
dc.publisher | Department of Business Administration, University of Jos. | en_US |
dc.subject | Business, Word of Mouth Communication, Insurance, Marketing Communication Mix and Consolidation | en_US |
dc.subject | Business, Word of Mouth Communication, Insurance, Marketing Communication Mix and Consolidation | en_US |
dc.title | Improving Insurance Business in Nigeria Through effective Marketing Communication Mix Strategies: A Case Study of Union Assurance Company PLC, Lagos. | en_US |
dc.type | Article | en_US |
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