Adaptive Organisational Culture and Organisational Survival: A Study of LUBCON Nigeria LTD
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Date
2022-01
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Publisher
Department of Marketing, University of Ilorin, Ilorin, Nigeria.
Abstract
Organizational culture over time has not only been recognized as one of the critical resources for effective performance but also seen as one of the important tools for success in a dynamic business environment. However, apart from limited empirical evidence on the effect of adaptive culture on business survival, there were equally disparities in the conceptualization of the concept all over. Therefore, this study examines how LUBCON Nigeria Ltd uses adaptive culture variables to cope with the changing nature of the business environment. The study adopted a descriptive survey research design by obtaining primary data with the use of structured and self-administered questionnaires to 216 respondents out of 470 staff of LUBCON Nigeria Ltd. Multiple linear regression analysis was used to test the hypotheses set for the study. The result of the study showed that adaptive organizational culture significantly impacts organizational survival (R-Square of 0.388, p-value=0.0001). The study concluded that cultural adaptation influences the survival of the organization. The study therefore recommended that business organizations should promote adaptive cultural variables to boost their survival level in a dynamic business environment.
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Keywords
Adaptive culture, External focus, Organizational survival, Process orientation, Pro-activeness, and Strong sense of ownership