Influence of information communication technology on the performance of private schools in Bauchi Metropolis, Nigeria
| dc.contributor.author | Mustapha, Y.I | |
| dc.contributor.author | Ayeni, O.E | |
| dc.contributor.author | Bello, A.K | |
| dc.contributor.author | Aun, I | |
| dc.date.accessioned | 2023-01-06T11:04:22Z | |
| dc.date.available | 2023-01-06T11:04:22Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract | The visible presence of enormous opportunities inherent in the usage of online marketing in terms of cost -saving and the ability to transmit tailor -made messages to target audiences had made some private secondary school operators in Nigeria embrace online marketing communication as a strategy for reaching present and potential customers individually. The study primarily examines the profound influence of online marketing tools on the performance of private schools in Bauchi metropolis. A survey research design was adopted for the study, and a structured questionnaire was utilized to collect the required data from one hundred and twenty-three (123) staff of private schools in Bauchi metropolis. They were selected through a simple random sampling procedure. The data elicited from the respondents were analysed through mean scores and linear regression analysis using SPSS 22 version software. The study results showed that the E-mail marketing has a significant influence on the profitability performance of private schools. It was also discovered that social media marketing has a significant influence on the number of student enrollments performances of private schools. The study recommended that the managers of private schools regularly exploit E-mail marketing to enhance their firms’ profitability. Also, they should adequately utilize social media platforms to boost students' enrollment in their schools. | en_US |
| dc.identifier.citation | Mustapha, Y.I., Ayeni, O. E., Bello, K. A. & Aun, I. I. (2021): Influence of Information technology on the performance of private schools in Bauchi metropolis, Nigeria. Zambian Journal of Educational Management, Administration and Leadership | en_US |
| dc.identifier.issn | 2706-7416 | |
| dc.identifier.uri | https://uilspace.unilorin.edu.ng/handle/20.500.12484/8207 | |
| dc.language.iso | en | en_US |
| dc.publisher | Zambian Journal of Educational Management, Administration and Leadership | en_US |
| dc.subject | online marketing, profitability performance, students’ enrollments performance, Bauchi metropolis, private schools. | en_US |
| dc.title | Influence of information communication technology on the performance of private schools in Bauchi Metropolis, Nigeria | en_US |
| dc.type | Article | en_US |