THE EFFECT OF PROMOTIONAL STRATEGIES ON THE SALES OF PHARMACEUTICAL PRODUCT: A CASE STUDY OF EVANS MEDICAL PLC

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dc.contributor.authorAdeoti, Johnson Olabode
dc.contributor.authorOlawale, Yinusa Alabi
dc.date.accessioned2021-06-01T12:43:30Z
dc.date.available2021-06-01T12:43:30Z
dc.date.issued2014-06-05
dc.description.abstractThe study is designed to find out the effect of promotional strategies on the sales of pharmaceutical product. The factors considered are sales and profit growth, customer's loyalty and influence of competitors. The objective is to determine the effect of promotional strategies on sales and profits of pharmaceutical companies and the effect of promotional strategies on customer's patronage. One hundred questionnaire.s were administered to the respondents by the researcher. The data collected were analysed using frequency count, percentages and regression statistical technique. The results depicts that there is a positive relationship between promotional strategies and sales and profit as well as customers patronage of pharmaceutical product. Based on the findings it was recommended that business firms should adopt and implement appropriate promotion strategies for their products in order to boost sales and increase profits.en_US
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/20.500.12484/5665
dc.language.isoenen_US
dc.publisherLapai International Journal of Management and Social Sciences (LIJOMASS)en_US
dc.subjectCustomer Promotionen_US
dc.subjectSalesen_US
dc.subjectStrategiesen_US
dc.titleTHE EFFECT OF PROMOTIONAL STRATEGIES ON THE SALES OF PHARMACEUTICAL PRODUCT: A CASE STUDY OF EVANS MEDICAL PLCen_US
dc.typeArticleen_US

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