Green Marketing and Consumer Buying Behaviour: Evidence from Quoted firms in Nigerian Beverage Industry
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Date
2016
Journal Title
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Publisher
Department of Accounting & Finance and Business Administration, Fountain University, Osogbo.
Abstract
Description
Keywords
Green marketing. consumer buying behaviour, environment, beverage industry
Citation
Mustapha, Y. I., Abdulraheem, M. & Omolekan, O. J. (2016): Green Marketing and Consumer Buying Behaviour: Evidence from Quoted firms in Nigerian Beverage Industry. Osogbo Journal of Management. 1(3); 56-74, Published by the Department of Accounting & Finance and Business Administration, Fountain University, Osogbo.