Preference for mass media usage among farmers in Egbedore Local Government Area of Osun State, Nigeria.
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Date
2022
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Publisher
Faculty of Agriculture, South Valley University, Egypt.
Abstract
This study examined the preference for mass media usage among farmers in Egbedore local government area of Osun state, Nigeria. A two stage sampling procedure was used to select 80 respondents. Data were obtained by the use of structured questionnaire. Findings show that telephone (50%), television (21.2%) and radio (20%) were the most preferred mass media by farmer in accessing agricultural information in the study area. easy accessibility (mean=4.57), readily availability (mean=4.35), and cheaper/low cost (mean=4.31) were the foremost reasons for the choice of mass media preferred for accessing agricultural information in the study area. The study found that household size (X2=0.328; p=0.003), years of experience (X2=0.413; p=0.000) and education (X2=0.387; p=0.000) were significantly related to preferred use of mass media to access agricultural information. The study recommend that trained agricultural extension personnel should be deployed to improve the technical know-how of farmers on the use of mass media gadgets to access agricultural information.
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Keywords
Farmers; Radio; Telephone; Television.
Citation
25. Bolarin, O., Komolafe, S.E. & Kolade, S.A. (2022): Preference for mass media usage among farmers in Egbedore Local Government Area of Osun State, Nigeria. SVU-International Journal of Agricultural Sciences. 4(2); 204-209. Available online at https://svuijas.journals.ekb.eg/issue_28926_32560_.html