Influence of Sport Sponsorship on Consumer Behaviour of Students in University of Ilorin
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Date
2017
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Publisher
Faculty of Humanities and Education, Federal University, Gusau.
Abstract
Description
Keywords
Sport sponsorship, consumer behaviour, organisation, business, events
Citation
Abdulraheem, Y. O. & Abdulraheem, M. (2017): Influence of Sport Sponsorship on Consumer Behaviour of Students in University of Ilorin. Journal of Humanities and Education, 2(2); 100-112. Published by the Faculty of Humanities and Education, Federal University, Gusau.