Challenges of Advertisement and Sales of Products in Recessed Economy: Evidence from MTN Nigeria Ltd
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Date
2017
Journal Title
Journal ISSN
Volume Title
Publisher
Faculty of Management Sciences, Abubakar Tafawa Balewa, University, Bauchi, Nigeria
Abstract
Description
Keywords
Communication, Consumers, Demand, Market, Profit
Citation
Emmanuel, T., Imouokhome, E. O. & Millicent F. A. (2017): Challenges of Advertisement and Sales of Products in Recessed Economy: Evidence from MTN Nigeria Ltd. Nigerian Journal of Management Technology and Development, 8(2); 60- 68. Publication of Faculty of Management Sciences, Abubakar Tafawa Balewa University, Bauchi, Nigeria.