EFFECTIVE COMMUNICATION: A STRATEGIC TOOL FOR PROMPT ACHIEVEMENT OF THE ORGANIZATIONAL GOALS
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
Faculty of Social Sciences, Usmanu Danfodiyo University, Sokoto
Abstract
For workforces being the organization’s most essential and treasured resources to function to the fullest so
as to achieve on time the set goals of any organization, the management of such workplace is expected to
give its maximum support for easy work performance through effective communication. The study
therefore seeks to examine the influence of effective communication on the achievement of organizational
goals with a concentration on Chi – Farms limited, Ibadan, Oyo State, Nigeria. This was with the sample size
of Four Hundred and Thirty Eight (438) respondents. Simple random sampling technique was adopted for
the study with the employment of structured questionnaire to draw the required information from the
respondents. This is due to the method’s ease of use and ability to accurately represent a large population.
The descriptive statistics employed included simple percentages and tables, while inferential statistics used
was regression. The findings of the study established that effective communication has positive and
significant effect on the achievement of organizational goals ((R2=.0.975, F= 18.574 p<0.05)). The study
therefore recommends inclusion of all and sundry, not only in the decisions bothering on the achievement
of the organization’s set goals, but also on matters that can enhance workers’ performances as this should
be through the design and implementation of simple organizational structure for quick and hitch free flow
of communication since this will help in lessening misunderstanding, improves information management
and cordial relationship between both the management of the organization and the workforces in Chi –
Farms, Ibadan.
Description
Keywords
Effective Communication, Employees ‘Performance, Organizational goals, Organizational Success, Workers’ Commitment
Citation
Dunmade, E. O., Kadiri, I. B., Ajayi, M. O., Omolabi, I., Babatunde, M. O. & Olusesi, D. (2020). Effective communication; a strategic tool for prompt achievement of the organizational goal. Sokoto Journal of the Social Sciences, 10(2), 1-10. Published by the Faculty of Social Sciences, Usmanu Danfodiyo University, Sokoto.https://www.sjssudus.com/index.php/archieve/archive