A Verification of the Applicability of Cohen’s Assertion and the Agenda-Setting Theory to Public Discourses in Ilorin Metropolis

Simple item page
dc.contributor.authorOketunbi, Ebony Olatunde Ola
dc.contributor.authorIsah, Friday Isah
dc.contributor.authorAbdulrauf-Salau, Aishat
dc.date.accessioned2018-08-08T13:40:46Z
dc.date.available2018-08-08T13:40:46Z
dc.date.issued2016-03
dc.description.abstractIn Order to determine the applicability of the agenda-setting theory in an environment different from the one in which it was postulated. This study replicated the pioneer study by McCombs and Shaw (1972) on the agenda setting theory . A combination of descriptive survey and content analysis was adopted as research methods. The population of study were adult residents of Ilorin metropolis out of which 100 respondents were randomly selected. Contents of The Punch and The Nation newspapers , in addition to radio Nigeria's 7 a.m Network News and Unilorin FM's 5 p.m News Headlines broadcasts were also analysed from the period of 23 April to 22 May, 2013. Data analysis revealed that the mass media agenda mostly constitutes public agenda. therefore the study confirmed the agenda-setting theory and recommended that government and policy makers should exploit the findings to set public agenda for development.en_US
dc.identifier.citationOketunmbi, E.O., Isah, F.I., & Abdulrauf-Salau, A. (2016). A Verification of the Applicability of Cohen’s Assertion and the Agenda-Setting Theory to Public Discourses in Ilorin Metropolis. International Journal of Communication. 1(18); 67-76, Published by the Communication Studies Forum (CSF), Department of Mass Communication, Faculty of Arts, University of Nigeria, Nsukka. Available online at http://journal.ijcunn.comen_US
dc.identifier.issn1597-4324
dc.identifier.urihttp://hdl.handle.net/123456789/1085
dc.language.isoenen_US
dc.publisherDepartment of Mass Communication, Faculty of Arts, University of Nigeria, Nnsukaen_US
dc.relation.ispartofseries1;18
dc.subjectCohen's Assertionen_US
dc.subjectAgenda Setting Theoryen_US
dc.subjectPublic Discoursesen_US
dc.titleA Verification of the Applicability of Cohen’s Assertion and the Agenda-Setting Theory to Public Discourses in Ilorin Metropolisen_US
dc.typeArticleen_US

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
INTERNATIONAL JOURNAL OF COMM.pdf
Size:
3.31 MB
Format:
Adobe Portable Document Format
Description:
Preliminary Pages and Main Article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.69 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections