Effect of Marketing Communication Mix on Eligible Voters during Political Campaigns in Ilorin Metropolis
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Date
2018
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Department of Public Administration Faculty of Management Sciences, University of Ilorin.
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Keywords
communication Mix. political aspirant, political campaign, eligible voters, election
Citation
Olujide, J. O., Osezua, E. M. & Abdulraheem, M., Imouokhome, E. O. & Bello K. A. (2018): Effect of Marketing Communication Mix on Eligible Voters during Political Campaigns in Ilorin Metropolis. Ilorin Journal of Administration and Development. 4(1); 90-99, Published by the Department of Public Administration Faculty of Management Sciences, University of Ilorin.