Institutional Communication and Administrative Effectiveness of Universities in Kwara State, Nigeria
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Date
2019-06
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Journal ISSN
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Published by Department of Educational Research and Evaluation, University of the Punjab.
Abstract
The need for effective institutional communication
in any social systems cannot be over-emphasized.
Communication is crucial to the survival and
effectiveness of any organization. It is on the basis of
this background that this study examined
institutional communication and administrative
effectiveness of universities in Kwara State. The
study adopted a correlational research design. The
population of the study was 409 participants drawn
from Principal Officers, Deans, Head of
Departments, Directors of Units and Directorate of
Information and Communication Units in all the
universities. Thereafter, purposive sampling
technique was used to select 272 participants for this
study. Two instruments entitled “Institutional
Communication Questionnaire” (ICQ) and
“Administrative Effectiveness Questionnaire” (AEQ)
were developed for data collection from the
respondents. Validity and reliability of the
instrument were ensured and a co-efficient value of
Alpha 0.68 and 0.72 was obtained for ICQ and AEQ
respectively. The finding of the study showed
O.O., O.J., A.A., & R. O. 49
statistically that there was relationship between
institutional communication and administrative
effectiveness with calculated (r-value 0.647 < p value 0.000). The study recommends that university
administrators should ensure that other institutional
communication processes should be adequately and
effectively employed to complement marketing
communication; university administrators should
improve on the use of institutional communication as
a tool of sound decision-making and management
communication channels should be encouraged and
improved in the universities as a means of passing or
transferring information.
Description
Keywords
Institutional Communication, Marketing, Management, Public relations, Administrative effectiveness