Creativity and Innovation in Entrepreneurship, Contemporary Entrepreneurship,

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dc.contributor.authorAun, I. I.
dc.contributor.authorAkanbi, S. O.
dc.date.accessioned2024-04-26T09:48:47Z
dc.date.available2024-04-26T09:48:47Z
dc.date.issued2015
dc.descriptionEntrepreneurship Book
dc.description.abstractCreativity is a process by which a symbolic domain in the culture is changed. New songs, new ideas, new machines are what creativity is about Mihaly(1997). Creativity is the ability to make or otherwise bring into existences something new, whether a new solution to a problem, a new method or device, or a new artistic object or form. Wyckoff (1991) defines creativity as new and useful. Creativity is the act of seeing things that everyone around us sees while making connections that no one else has made. Creativity is moving from the known to the unknown. Culture exerts a negative force on creativity according to Pearce (1974), however, “were it not for creativity, culture itself would not be created.” No entrepreneur or enterprise, however successful and big, can continue to hold a place of leadership unless it recognizes that modern business operates in a world of galloping change which creates new problems, risk and opportunities and for which they have to mobilize the enterprise’s resources before changes make their impact felt. To do successfully, the entrepreneur and enterprise should know where this firm is going and how the firm will get there. This is turn requires a clear definition of the company’s business which will enable it to continually adopt operations to the realities of the market place, ‘the very corner stone of survival and growth” Innovation is defined as adding something new to an existing product or process. The key words are adding and existing. The product or process has already been created from scratch and has worked reasonably well. When it is changed so that it works better or fulfils a different need, then there is innovation on what already exists. Innovation is the successful exploitation of new ideas.
dc.description.sponsorshipUniversity of Ilorin
dc.identifier.citation5
dc.identifier.issn9789785298406
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/123456789/12996
dc.language.isoen
dc.publisherTechnical and Entrepreneurship Centre, University of Ilorin.
dc.relation.ispartofseriesFirst Edition
dc.titleCreativity and Innovation in Entrepreneurship, Contemporary Entrepreneurship,
dc.typeBook chapter

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