Adopting Growth Strategy and Organisational Performance

Simple item page
dc.contributor.authorJatto, A.A
dc.contributor.authorBello, K.A
dc.contributor.authorNajeem, M.O
dc.contributor.authorZubair, O.S
dc.date.accessioned2023-01-06T09:16:49Z
dc.date.available2023-01-06T09:16:49Z
dc.date.issued2021
dc.description.abstractGiven the disturbing rate of unemployment in Nigeria, that had impacted negatively on economic growth of the country. Organisations can only provide decent employment when their operations are effective in order to achieve desired performance. This study thus examined the impact of growth strategies on organisation performance with special reference to item 7 in Ilorin, Kwara State. The population of the study comprised customers of item 7 in Ilorin, Kwara State. Closed-ended questionnaire was used to prompt information from 246 respondents who were selected through purposive sampling techniques using Godden's (2004). The researcher distributed 246 questionnaires, while only 222 questionnaires were returned. Hypotheses were tested using linear regression analysis with the aid of Statistical Packages for Social Sciences (SPSS). Findings of the study revealed that Market development (55.6%) and product development (48.1%) strategies have significant impact and positive relationship with corporate image and customer’s satisfaction. The study concluded that adopting Market development and product development strategies are vital to improve the performance of Item 7. The study recommended that fast moving consumer goods (FMCG) firms should adopt market and product development strategies to improve their performance.en_US
dc.identifier.citationJatto, A. A., Bello K. A., Najeem, M. O. & Zubair, O. S (2021): Adopting growth strategy and organizational performance, a study of Item 7, Ilorin. Advances in Management. 20(1); 56-70. A publication of the Department of Business Administration, University of Ilorin.en_US
dc.identifier.issn0795-6967
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/20.500.12484/8188
dc.language.isoenen_US
dc.publisherA publication of the Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeriaen_US
dc.subjectCorporate Image, Customer Satisfaction, Fast Moving Consumer Goods, Market Development, Product Developmenten_US
dc.titleAdopting Growth Strategy and Organisational Performanceen_US
dc.typeArticleen_US

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
ADVANCE IN MGT VOL20, NO 1, 2021.pdf
Size:
3.9 MB
Format:
Adobe Portable Document Format
Description:
Main article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections