MARKETING: SMALL WORD, BIG CONSEQUENCES
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Date
2026-03-26
Authors
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Publisher
The Library and Publications Committee, University of Ilorin, Ilorin, Nigeria
Abstract
Description
Keywords
Marketing, Strategic planning, Consumer behavior, Education—Marketing, Marketing—Management, Nigeria
Citation
Aremu, M. A. (2026). Marketing: Small word, big consequences. The 299th Inaugural Lecture, University of Ilorin, Nigeria. Published by The Library and Publications Committee, University of Ilorin.