The Effect of Promotional Strategies on the sales of Pharmaceutical Product: A study of Evans Medical Plc

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Date

2014

Journal Title

Journal ISSN

Volume Title

Publisher

Faculty of Management & Social Sciences. Ibrahim Badamasi Babangida University, Lapai Niger state, Nigeria.

Abstract

Description

Keywords

Customer, promotion, sales, strategies

Citation

Adeoti, J. O., Abdulraheem, M. & Olawale, Y. A. (2014): The Effect of Promotional Strategies on the sales of Pharmaceutical Product: A study of Evans Medical Plc. Lapai International Journal of Management & Social Sciences. 7(1); 147-159, Published by of Faculty of Management & Social Sciences. Ibrahim Badamasi Babangida University, Lapai Niger state, Nigeria.

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