The Effect of Promotional Strategies on the sales of Pharmaceutical Product: A study of Evans Medical Plc
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Date
2014
Journal Title
Journal ISSN
Volume Title
Publisher
Faculty of Management & Social Sciences. Ibrahim Badamasi Babangida University, Lapai Niger state, Nigeria.
Abstract
Description
Keywords
Customer, promotion, sales, strategies
Citation
Adeoti, J. O., Abdulraheem, M. & Olawale, Y. A. (2014): The Effect of Promotional Strategies on the sales of Pharmaceutical Product: A study of Evans Medical Plc. Lapai International Journal of Management & Social Sciences. 7(1); 147-159, Published by of Faculty of Management & Social Sciences. Ibrahim Badamasi Babangida University, Lapai Niger state, Nigeria.