SOMETHING ELSE BEYOND MARKETING?
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Date
2025-06-19
Journal Title
Journal ISSN
Volume Title
Publisher
The Library and Publications Committee, University of Ilorin, Ilorin, Nigeria
Abstract
Description
Keywords
Marketing, Marketing--Social aspects, Services marketing, Consumer behavior, Branding (Marketing), Internet marketing, Political marketing
Citation
Gbadeyan, R. A. (2025). Something Else Beyond Marketing? (284th Inaugural Lecture). Library and Publications Committee, University of Ilorin, Nigeria.