Effect of Marketing Communication Mix on Eligible Voters during Political Campaigns in Ilorin Metropolis
No Thumbnail Available
Files
Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Public Administration, Faculty of Management Sciences, University of Ilorin
Abstract
Description
Keywords
Marketing Communication Mix, Political Aspirant, Political Campaign, Eligible Voters, Election
Citation
Olujide, J. O., Osezua, E. M., Abdulraheem, M., Imouokhome, E. O. & Bello K. A. (2018): Effect of Marketing Communication Mix on Eligible Voters during Political Campaigns in Ilorin Metropolis. Ilorin Journal of Administration and Development, 4(1); 90-99. Published by the Department of Public Administration, Faculty of Management Sciences, University of Ilorin.