Marketing Strategies and the Growth of Entrepreneurial Development in Ilorin West Local Government Area of Kwara State

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dc.contributor.authorSalman A.
dc.contributor.authorOlawale Y. A.
dc.contributor.authorYusuf I.
dc.date.accessioned2026-05-05T08:08:24Z
dc.date.available2026-05-05T08:08:24Z
dc.date.issued2022
dc.description.abstractA marketing strategy is the result of decisions being made about how a particular product or service will be marketed to a specific target market. Marketing strategies are important for the growth of entrepreneurial development. The general objective of this research work is to critically examine the effects of Marketing Strategies on the growth of entrepreneurial development. However, the specific objective of the study is to determine the effect of promotional marketing strategies on the growth of entrepreneurial development in Ilorin West Local Government Area of Kwara State. The study employed survey research design. The population of the study consisted of registered entrepreneurs in Ilorin West Local Government Area of Kwara State. A sample size of one hundred and fifty (150) entrepreneurs was selected using simple random sampling technique. Data was collected through structured questionnaire and analyzed using descriptive statistics and multiple regression analysis. The result shows that there is a statistically significant effect of marketing strategies on the growth of entrepreneurial development in the selected area of the study (β = 0.76, p-value= 0.000 < 0.05). The result implies that there was a statistically significant effect of marketing strategies on the growth of entrepreneurial development in the selected area of the study. It was concluded that promotional marketing strategies have a significant effect on the growth of entrepreneurial development. This study therefore recommended that certain aspects of marketing strategies are important in an effort to achieve the growth of entrepreneurial development.
dc.identifier.citationSalman A., Olawale Y. A. & Yusuf I. (2022). Marketing Strategies and the Growth of Entrepreneurial Development in Ilorin West Local Government Area of Kwara State. Ilorin Journal of Marketing. 8(1); 106-119
dc.identifier.issn2465-7414
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/123456789/17990
dc.language.isoen
dc.publisherDepartment of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin.
dc.relation.ispartofseries8; 1
dc.subjectDevelopment
dc.subjectEntrepreneurial
dc.subjectMarketing
dc.subjectStrategies
dc.subjectGrowth
dc.titleMarketing Strategies and the Growth of Entrepreneurial Development in Ilorin West Local Government Area of Kwara State
dc.typeArticle

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