Socio-Cultural Determinants of Business Innovation: In Kwara State, Nigeria
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Date
2019-03
Journal Title
Journal ISSN
Volume Title
Publisher
Centre of Entrepreneurship Studies, University of Abuja, Abuja-Nigeria.
Abstract
Entrepreneurship has been one of the most discussed issues in today's global world. The increasing discussion on entrepreneurship is borne out of the fact that entrepreneurship is increasingly recognised as a viable engine of economic development of a country. The realization of the relevance of entrepreneurship has made researchers in related academic disciplines put vested interest in academic analysis of the phenomenon. Despite the relevance of socio-cultural elements in determining human behaviour generally, not so many of the existing researches have empirically underscored this point. Thus, this study intends to empirically examine the possible effect of socio-cultural (actors on entrepreneurial innovation using selected entrepreneurs in Kwara State as the case in point. Methodology adopted for the study is a survey: the population of the study consists of all registered entrepreneurs with the local government headquarters as at when this research was conducted. The study used multi-stage sampling system 10 select the sample. Questionnaire and Focus group discussions were used as instrument of data collection for the study. Frequency distribution and simple percentage were used as descriptive statistics while regression was used as the inferential statistical tool. Verbatim quotation was also used to analyse the qualitative data generated for the study. The study found out that socio-cultural factors have significant effect on innovation tendencies of the entrepreneur, thus we recommended that socio-cultural factors should be given prominence in the analysis of the determinant of business innovation of entrepreneurs
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Keywords
Entrepreneurship, Behaviour, psychology JEL:O: Society, Culture, innovation
Citation
Olatunji, A.G; Tejideen, T.O; & Afunja, S.I. (2019) “Socio-Cultural Determinants of Business Innovation: In Kwara State, Nigeria” International Journal Of Entrepreneurship Studies (IJES) 1(1). Centre of Entrepreneurship Studies, University of Abuja, Abuja-Nigeria.