Strategic Marketing Planning: A Tool for Organizational Performance in the Nigerian Hospitality Industry.

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dc.contributor.authorImouokhome, E. O.
dc.contributor.authorAbdulraheem, M.
dc.contributor.authorOlujide, J.O.
dc.date.accessioned2023-01-09T11:02:15Z
dc.date.available2023-01-09T11:02:15Z
dc.date.issued22
dc.identifier.citationImouokhome, E. O., Abdulraheem, M., & Olujide J. O. (2022): Strategic Marketing Planning: A Tool for Organizational Performance in the Nigerian Hospitality Industry. Amity Journal of Management Research 5(1); 491-506. Published by Amity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh Indian.en_US
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/20.500.12484/8230
dc.language.isoen_USen_US
dc.publisherPublished by Amity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh Indian.en_US
dc.subjectCustomer Satisfaction, Hospitality Industry, Organizational Performance, Service Quality, Strategic Marketing Planningen_US
dc.titleStrategic Marketing Planning: A Tool for Organizational Performance in the Nigerian Hospitality Industry.en_US
dc.typeArticleen_US

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