Yorùba Proverbs in Media Intervention: The Case of Radio Nigeria Harmony F.M.’s Òkodoro Ọ̀rọ̀
| dc.contributor.author | Abubakre, S.O. | |
| dc.date.accessioned | 2024-04-22T11:53:26Z | |
| dc.date.available | 2024-04-22T11:53:26Z | |
| dc.date.issued | 2012 | |
| dc.description.abstract | Abstract Proverbs are the moral science and conscience of the Yorubá nation. Many of these proverbs contain traditional observations on the nature of things and some are moral boasters among other functions. As important as proverbs are in many societies, little attention is being given to this by majority of Yoruba people particulaly the educated. The result of this is the moral decadense among many youth today. One of the factors that are responsible for this situation is modernisation that has made these people to prefer foreign languages especially English to the indigenous languages. This study therefore appraises the electronic media's interventions in redressing the situation. The innovative use of proverbs in Yorubá press reports in a radio station in Ilorin. Kwara State, is the focus of this paper. The programme titled Okodoro-Oro literally meaning "the reality of the words", has served as means of sensitising and re-awakening listener's interest in Yoruba proverbs in addition to the news being provided. Thirteen randomly selected episodes of the programmes were recorded off air over a period of two weeks. Twenty five proverbs were used as copus in this paper. The findings revealed that through the programmes, the listener's awareness of Yorubá proverbs is re-awakened while his or her lexicon is positively imparted and developed. In addition. the language and culture of the Yorubá people are preserved. | |
| dc.identifier.issn | 1595-0972 | |
| dc.identifier.uri | https://uilspace.unilorin.edu.ng/handle/123456789/12561 | |
| dc.language.iso | en | |
| dc.publisher | The Performer: Ilorin Journal of the Performing Arts | |
| dc.relation.ispartofseries | 14; 203-211 | |
| dc.subject | Yorùba Proverbs | |
| dc.subject | Media Intervention | |
| dc.subject | Òkodoro Ọ̀rọ̀ | |
| dc.title | Yorùba Proverbs in Media Intervention: The Case of Radio Nigeria Harmony F.M.’s Òkodoro Ọ̀rọ̀ | |
| dc.type | Article |