PRICE SENSITIVITY AND CONSUMER BUYING PREFERENCE IN SELECTED COURIER AND LOGISTIC COMPANIES IN KWARA STATE, NIGERIA

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dc.contributor.authorOLADIPO, Ganiyu Taiwo Ph.D.
dc.date.accessioned2024-05-10T08:43:33Z
dc.date.available2024-05-10T08:43:33Z
dc.date.issued2020-06
dc.description.abstractPrice sensitivity places a premium on understanding the competition, the buying process and the uniqueness of products or services in the marketplace. The stiff competition observed from rendering the same service to customers in logistics companies has a great effect on pricing.Therefore, this study examined price sensitivity and consumer buying preference in a courier and logistic company. The objectives of the study was to examine the impact of price on consumer buying decision, evaluate the influence of delivery factors on customers' patronage and evaluate the relationship among factors influencing customers' buying preference. Survey research design was adopted for the study. The sample size for the study was one hundred and twenty (120) customers who intend to use or use express delivery service for shipment/packages/ documents in Ilorin. The findings of the study showed that price sensitivity has a significant effect on consumer buying preference in courier and logistic companies. The study recommended and suggested that management of courier services provider should endeavor to put in place measures that will influence customer buying preference for their products and services in order to gain top place in customers' preference list.
dc.identifier.citation7. Oladipo G.T.; Price Sensitivity and Consumer Buying Preference in Selected Courier and Logistics in Kwara State, Nigeria. Advances in Management journal., Published by the Department of Business of Business Administration, University of Ilorin, Ilorin, Nigeria (Letter of acceptance dated 18/03/2020). Available at http://ejournals.unilorin.edu.ng/journal/index.php/aim.
dc.identifier.issn0795-6967
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/123456789/14010
dc.language.isoen
dc.publisherDepartment of Business of Business Administration, University of Ilorin, Ilorin, Nigeria
dc.subjectprice sensibility
dc.subjectconsummer buying behaviou
dc.subjectcompetition
dc.subjectservice products
dc.titlePRICE SENSITIVITY AND CONSUMER BUYING PREFERENCE IN SELECTED COURIER AND LOGISTIC COMPANIES IN KWARA STATE, NIGERIA
dc.typeArticle

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