Mustapha, Lambe Kayode2018-08-022018-08-022018-04-25Mustapha L. K. (2008): Mass media and optimization of health policy. The participatory option. In Communication for health and sustainable development in Nigeria I. E. Nwosu, O. E. Soola & L. C. Nwodu (eds.) 59-69. Enugu: African Council for Communication Education (ACCE).http://hdl.handle.net/123456789/1061More than any other institution, the media have onerous task to play in matching and galvanizing the stakeholders in the up-hill task of departing from mere sloganeering to actual, effective and efficient implementation of health policies in Nigeria. This chapter explains the role of media in bringing about policy optimization and integration.The centrality of health to development and emancipation of all living beings is unquestionable. Little wonder the popular cliché “health is wealth” succeeds all civilizations. It is without doubt that all nations of the world take health issues as one of the fundamental concerns of the government. At the global realm, the establishment of the World Health Organization (WHO), as the organ of the United Nations charged with the responsibility of monitoring global health trends and proffering appropriate course of action as and when due, is a testimony to the primacy of health to continual survival of the universe. More than any other institution, the media have onerous task to play in matching and galvanizing the stakeholders in the up-hill task of departing from mere sloganeering to actual, effective and efficient implementation of health policies.enMass MediaOptimization of Health PolicyParticipatory, NigeriaBook chapter