Abdulraheem Mulikat B2025-04-162025-04-162019-08-249. Olowo, A. A., Bello K. A., Imouokhome E. O. &Abdulraheem, M. (2019): Product Positioning Strategies and customer’s Choice of Cosmetic Products in Lagos State Nigeria. Ilorin Journal of Administration and Development, 5(2); 64-73. Published by the Department of Public Administration, University of Ilorin, Nigeria.https://uilspace.unilorin.edu.ng/handle/123456789/15070Product Positioning Strategies and customer’s Choice of Cosmetic Products in Lagos State Nigeria.