Abdulraheem Mulikat2025-04-292025-04-292023-05-07Imouokhome E. O. & Abdulraheem M.https://uilspace.unilorin.edu.ng/handle/123456789/15710Imouokhome E. O. & Abdulraheem M. (2023): Integrated Marketing Communication: A Sustainable Tool for Patronage in the Nigerian Telecommunication Industry. Proceedings of the 1st International Conference, A. O. Enofe & O. J. Ilaboya (eds.) 334 – 348. Published by Faculty of Management Sciences University of Benin, Benin City.Integrated Marketing Communication: A Sustainable Tool for Patronage in the Nigerian Telecommunication Industry.