Abdulraheem, M.Imouokhome, E. O.Gbadeyan, R. A.2023-01-092023-01-092016Abdulraheem, M., Imouokhome, E. O. & Gbadeyan R. A. (2016): Improving Insurance Business in Nigeria Through effective Marketing Communication Mix Strategies: A Case Study of Union Assurance Company PLC, Lagos. The Nigerian Journal of Management Research, 6(1), 46-66. Published by the Department of Business Administration, University of Jos.https://uilspace.unilorin.edu.ng/handle/20.500.12484/8225en-USBusiness, Word of Mouth Communication, Insurance, Marketing Communication Mix and ConsolidationBusiness, Word of Mouth Communication, Insurance, Marketing Communication Mix and ConsolidationArticle